Mediapost/Raymond James 2020 Digital Advertising Outlook Survey Question Title * 1. To receive an email copy of the full survey results, please enter your email below OK Question Title * 2. What type of job position do you have? Ad agency Work at AdTech/MarTech company In house advertising/marketing Advertising/Marketing Consultant Work at an Online Publisher Other (please specify) OK Question Title * 3. Typically, what is your advertising objective? Brand Awareness Direct Response Both Brand Awareness & Direct Response NA OK Question Title * 4. What is annual advertising spend of your company/agency? Under $1M $1M - $5M $5M-20M $20-$50M $50-100M $100M-$500M $500M-$1B Over $1B Not Sure NA or prefer not to answer OK Question Title * 5. Which advertising vertical are you in? (select all that apply) Retail/eCommerce Auto Finance Travel Health Media Telecom Food and Beverage Various Other (please specify) OK Question Title * 6. How did these traditional ad channels change for you in 2019? NA (not applicable) Up more than 5% Up 1-5% Flat Down 1-5% Down 6-10% Down More than 10% TV (traditional/linear) TV (traditional/linear) NA (not applicable) TV (traditional/linear) Up more than 5% TV (traditional/linear) Up 1-5% TV (traditional/linear) Flat TV (traditional/linear) Down 1-5% TV (traditional/linear) Down 6-10% TV (traditional/linear) Down More than 10% Newspapers Newspapers NA (not applicable) Newspapers Up more than 5% Newspapers Up 1-5% Newspapers Flat Newspapers Down 1-5% Newspapers Down 6-10% Newspapers Down More than 10% Magazines Magazines NA (not applicable) Magazines Up more than 5% Magazines Up 1-5% Magazines Flat Magazines Down 1-5% Magazines Down 6-10% Magazines Down More than 10% Radio Radio NA (not applicable) Radio Up more than 5% Radio Up 1-5% Radio Flat Radio Down 1-5% Radio Down 6-10% Radio Down More than 10% Out of Home/Outdoor Out of Home/Outdoor NA (not applicable) Out of Home/Outdoor Up more than 5% Out of Home/Outdoor Up 1-5% Out of Home/Outdoor Flat Out of Home/Outdoor Down 1-5% Out of Home/Outdoor Down 6-10% Out of Home/Outdoor Down More than 10% OK Question Title * 7. How would you rank the ROI of these traditional channels? NA (not applicable) High Above Average Average Below Average Low TV (traditional/linear) TV (traditional/linear) NA (not applicable) TV (traditional/linear) High TV (traditional/linear) Above Average TV (traditional/linear) Average TV (traditional/linear) Below Average TV (traditional/linear) Low Newspapers Newspapers NA (not applicable) Newspapers High Newspapers Above Average Newspapers Average Newspapers Below Average Newspapers Low Magazines Magazines NA (not applicable) Magazines High Magazines Above Average Magazines Average Magazines Below Average Magazines Low Radio Radio NA (not applicable) Radio High Radio Above Average Radio Average Radio Below Average Radio Low Out of Home/Outdoor Out of Home/Outdoor NA (not applicable) Out of Home/Outdoor High Out of Home/Outdoor Above Average Out of Home/Outdoor Average Out of Home/Outdoor Below Average Out of Home/Outdoor Low OK Question Title * 8. On average, how much did your total advertising spend (traditional + digital) change in 2019 and what is your outlook for 2020? Up More than 20% Up 11-20% Up 6-10% Up 1-5% 0% Down 1-10% Down More than 10% Not Sure 2019 2019 Up More than 20% 2019 Up 11-20% 2019 Up 6-10% 2019 Up 1-5% 2019 0% 2019 Down 1-10% 2019 Down More than 10% 2019 Not Sure 2020 Outlook 2020 Outlook Up More than 20% 2020 Outlook Up 11-20% 2020 Outlook Up 6-10% 2020 Outlook Up 1-5% 2020 Outlook 0% 2020 Outlook Down 1-10% 2020 Outlook Down More than 10% 2020 Outlook Not Sure OK Question Title * 9. What % of your advertising/marketing budget is spent online or digital channels? 0% 1%-10% 11%-20% 21%-30% 31%-40% 41%-50% 51%-60% 61-70% 71%-80% 81%-90% 91%-100% Not Sure OK Question Title * 10. On average, how much did your Digital/Online advertising spend change in 2019 and what is your expectation for 2020? NA Up More than 20% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-10% Down More than 10% 2019 2019 NA 2019 Up More than 20% 2019 Up 11-20% 2019 Up 6-10% 2019 Up 1-5% 2019 Flat 2019 Down 1-10% 2019 Down More than 10% 2020 2020 NA 2020 Up More than 20% 2020 Up 11-20% 2020 Up 6-10% 2020 Up 1-5% 2020 Flat 2020 Down 1-10% 2020 Down More than 10% OK Question Title * 11. Approximately what % of your Online ad spend is spent on various digital channels? (should add to ~100%) NA 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Search Search NA Search 0% Search 1-10% Search 11-20% Search 21-30% Search 31-40% Search 41-50% Search 51-60% Search 61-70% Search 71-80% Search 81-90% Search 91-100% Display Display NA Display 0% Display 1-10% Display 11-20% Display 21-30% Display 31-40% Display 41-50% Display 51-60% Display 61-70% Display 71-80% Display 81-90% Display 91-100% Video (ex social) Video (ex social) NA Video (ex social) 0% Video (ex social) 1-10% Video (ex social) 11-20% Video (ex social) 21-30% Video (ex social) 31-40% Video (ex social) 41-50% Video (ex social) 51-60% Video (ex social) 61-70% Video (ex social) 71-80% Video (ex social) 81-90% Video (ex social) 91-100% Social Social NA Social 0% Social 1-10% Social 11-20% Social 21-30% Social 31-40% Social 41-50% Social 51-60% Social 61-70% Social 71-80% Social 81-90% Social 91-100% Other Other NA Other 0% Other 1-10% Other 11-20% Other 21-30% Other 31-40% Other 41-50% Other 51-60% Other 61-70% Other 71-80% Other 81-90% Other 91-100% OK Question Title * 12. How did your spending on each of the various digital channels change in 2019? NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more Search Search NA Search Up 30% or more Search Up 21-30% Search Up 11-20% Search Up 6-10% Search Up 1-5% Search Flat Search Down 1-5% Search Down 5-10% Search Down 10% or more Display Display NA Display Up 30% or more Display Up 21-30% Display Up 11-20% Display Up 6-10% Display Up 1-5% Display Flat Display Down 1-5% Display Down 5-10% Display Down 10% or more Video (ex social) Video (ex social) NA Video (ex social) Up 30% or more Video (ex social) Up 21-30% Video (ex social) Up 11-20% Video (ex social) Up 6-10% Video (ex social) Up 1-5% Video (ex social) Flat Video (ex social) Down 1-5% Video (ex social) Down 5-10% Video (ex social) Down 10% or more Social Social NA Social Up 30% or more Social Up 21-30% Social Up 11-20% Social Up 6-10% Social Up 1-5% Social Flat Social Down 1-5% Social Down 5-10% Social Down 10% or more OK Question Title * 13. How do you expect your spending on each of the various digital channels to change in 2020? NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more Search Search NA Search Up 30% or more Search Up 21-30% Search Up 11-20% Search Up 6-10% Search Up 1-5% Search Flat Search Down 1-5% Search Down 5-10% Search Down 10% or more Display Display NA Display Up 30% or more Display Up 21-30% Display Up 11-20% Display Up 6-10% Display Up 1-5% Display Flat Display Down 1-5% Display Down 5-10% Display Down 10% or more Video (ex social) Video (ex social) NA Video (ex social) Up 30% or more Video (ex social) Up 21-30% Video (ex social) Up 11-20% Video (ex social) Up 6-10% Video (ex social) Up 1-5% Video (ex social) Flat Video (ex social) Down 1-5% Video (ex social) Down 5-10% Video (ex social) Down 10% or more Social Social NA Social Up 30% or more Social Up 21-30% Social Up 11-20% Social Up 6-10% Social Up 1-5% Social Flat Social Down 1-5% Social Down 5-10% Social Down 10% or more OK Question Title * 14. How would you rank the ROI of these various sites/apps? NA High Above Average Average Below Average Low Facebook (core) Facebook (core) NA Facebook (core) High Facebook (core) Above Average Facebook (core) Average Facebook (core) Below Average Facebook (core) Low Google Search Google Search NA Google Search High Google Search Above Average Google Search Average Google Search Below Average Google Search Low Instagram Instagram NA Instagram High Instagram Above Average Instagram Average Instagram Below Average Instagram Low Twitter Twitter NA Twitter High Twitter Above Average Twitter Average Twitter Below Average Twitter Low Snapchat Snapchat NA Snapchat High Snapchat Above Average Snapchat Average Snapchat Below Average Snapchat Low Pinterest Pinterest NA Pinterest High Pinterest Above Average Pinterest Average Pinterest Below Average Pinterest Low YouTube YouTube NA YouTube High YouTube Above Average YouTube Average YouTube Below Average YouTube Low Amazon Ads Amazon Ads NA Amazon Ads High Amazon Ads Above Average Amazon Ads Average Amazon Ads Below Average Amazon Ads Low Programmatic Spend (i.e. through DSP) Programmatic Spend (i.e. through DSP) NA Programmatic Spend (i.e. through DSP) High Programmatic Spend (i.e. through DSP) Above Average Programmatic Spend (i.e. through DSP) Average Programmatic Spend (i.e. through DSP) Below Average Programmatic Spend (i.e. through DSP) Low OTT/CTV Inventory OTT/CTV Inventory NA OTT/CTV Inventory High OTT/CTV Inventory Above Average OTT/CTV Inventory Average OTT/CTV Inventory Below Average OTT/CTV Inventory Low OK Question Title * 15. How did your ad spend change for the following sites in 2019? NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more Google Search Google Search NA Google Search 50% Plus Google Search 30-50% Google Search 20-30% Google Search 10-20% Google Search 1-10% Google Search Flat Google Search Down 1-10% Google Search Down 10% or more Facebook (core) Facebook (core) NA Facebook (core) 50% Plus Facebook (core) 30-50% Facebook (core) 20-30% Facebook (core) 10-20% Facebook (core) 1-10% Facebook (core) Flat Facebook (core) Down 1-10% Facebook (core) Down 10% or more Instagram Instagram NA Instagram 50% Plus Instagram 30-50% Instagram 20-30% Instagram 10-20% Instagram 1-10% Instagram Flat Instagram Down 1-10% Instagram Down 10% or more Twitter Twitter NA Twitter 50% Plus Twitter 30-50% Twitter 20-30% Twitter 10-20% Twitter 1-10% Twitter Flat Twitter Down 1-10% Twitter Down 10% or more Snapchat Snapchat NA Snapchat 50% Plus Snapchat 30-50% Snapchat 20-30% Snapchat 10-20% Snapchat 1-10% Snapchat Flat Snapchat Down 1-10% Snapchat Down 10% or more YouTube YouTube NA YouTube 50% Plus YouTube 30-50% YouTube 20-30% YouTube 10-20% YouTube 1-10% YouTube Flat YouTube Down 1-10% YouTube Down 10% or more Amazon Amazon NA Amazon 50% Plus Amazon 30-50% Amazon 20-30% Amazon 10-20% Amazon 1-10% Amazon Flat Amazon Down 1-10% Amazon Down 10% or more Pinterest Pinterest NA Pinterest 50% Plus Pinterest 30-50% Pinterest 20-30% Pinterest 10-20% Pinterest 1-10% Pinterest Flat Pinterest Down 1-10% Pinterest Down 10% or more Programmatic Display/Video (through DSP) Programmatic Display/Video (through DSP) NA Programmatic Display/Video (through DSP) 50% Plus Programmatic Display/Video (through DSP) 30-50% Programmatic Display/Video (through DSP) 20-30% Programmatic Display/Video (through DSP) 10-20% Programmatic Display/Video (through DSP) 1-10% Programmatic Display/Video (through DSP) Flat Programmatic Display/Video (through DSP) Down 1-10% Programmatic Display/Video (through DSP) Down 10% or more OTT/Connected TV Inventory OTT/Connected TV Inventory NA OTT/Connected TV Inventory 50% Plus OTT/Connected TV Inventory 30-50% OTT/Connected TV Inventory 20-30% OTT/Connected TV Inventory 10-20% OTT/Connected TV Inventory 1-10% OTT/Connected TV Inventory Flat OTT/Connected TV Inventory Down 1-10% OTT/Connected TV Inventory Down 10% or more OK Question Title * 16. How do you expect to change ad spend for the following sites in 2020? NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more Google Search Google Search NA Google Search 50% Plus Google Search 30-50% Google Search 20-30% Google Search 10-20% Google Search 1-10% Google Search Flat Google Search Down 1-10% Google Search Down 10% or more Facebook (core) Facebook (core) NA Facebook (core) 50% Plus Facebook (core) 30-50% Facebook (core) 20-30% Facebook (core) 10-20% Facebook (core) 1-10% Facebook (core) Flat Facebook (core) Down 1-10% Facebook (core) Down 10% or more Instagram Instagram NA Instagram 50% Plus Instagram 30-50% Instagram 20-30% Instagram 10-20% Instagram 1-10% Instagram Flat Instagram Down 1-10% Instagram Down 10% or more Twitter Twitter NA Twitter 50% Plus Twitter 30-50% Twitter 20-30% Twitter 10-20% Twitter 1-10% Twitter Flat Twitter Down 1-10% Twitter Down 10% or more Snapchat Snapchat NA Snapchat 50% Plus Snapchat 30-50% Snapchat 20-30% Snapchat 10-20% Snapchat 1-10% Snapchat Flat Snapchat Down 1-10% Snapchat Down 10% or more YouTube YouTube NA YouTube 50% Plus YouTube 30-50% YouTube 20-30% YouTube 10-20% YouTube 1-10% YouTube Flat YouTube Down 1-10% YouTube Down 10% or more Amazon Amazon NA Amazon 50% Plus Amazon 30-50% Amazon 20-30% Amazon 10-20% Amazon 1-10% Amazon Flat Amazon Down 1-10% Amazon Down 10% or more TikTok TikTok NA TikTok 50% Plus TikTok 30-50% TikTok 20-30% TikTok 10-20% TikTok 1-10% TikTok Flat TikTok Down 1-10% TikTok Down 10% or more Pinterest Pinterest NA Pinterest 50% Plus Pinterest 30-50% Pinterest 20-30% Pinterest 10-20% Pinterest 1-10% Pinterest Flat Pinterest Down 1-10% Pinterest Down 10% or more Programmatic Display/Video (through DSP) Programmatic Display/Video (through DSP) NA Programmatic Display/Video (through DSP) 50% Plus Programmatic Display/Video (through DSP) 30-50% Programmatic Display/Video (through DSP) 20-30% Programmatic Display/Video (through DSP) 10-20% Programmatic Display/Video (through DSP) 1-10% Programmatic Display/Video (through DSP) Flat Programmatic Display/Video (through DSP) Down 1-10% Programmatic Display/Video (through DSP) Down 10% or more OTT/Connected TV Inventory OTT/Connected TV Inventory NA OTT/Connected TV Inventory 50% Plus OTT/Connected TV Inventory 30-50% OTT/Connected TV Inventory 20-30% OTT/Connected TV Inventory 10-20% OTT/Connected TV Inventory 1-10% OTT/Connected TV Inventory Flat OTT/Connected TV Inventory Down 1-10% OTT/Connected TV Inventory Down 10% or more OK Question Title * 17. How is your social ad budget divided today (should add to ~100%) NA 0% 1-5% 6-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Facebook (Core) Facebook (Core) NA Facebook (Core) 0% Facebook (Core) 1-5% Facebook (Core) 6-10% Facebook (Core) 11-20% Facebook (Core) 21-30% Facebook (Core) 31-40% Facebook (Core) 41-50% Facebook (Core) 51-60% Facebook (Core) 61-70% Facebook (Core) 71-80% Facebook (Core) 81-90% Facebook (Core) 91-100% Instagram Instagram NA Instagram 0% Instagram 1-5% Instagram 6-10% Instagram 11-20% Instagram 21-30% Instagram 31-40% Instagram 41-50% Instagram 51-60% Instagram 61-70% Instagram 71-80% Instagram 81-90% Instagram 91-100% Twitter Twitter NA Twitter 0% Twitter 1-5% Twitter 6-10% Twitter 11-20% Twitter 21-30% Twitter 31-40% Twitter 41-50% Twitter 51-60% Twitter 61-70% Twitter 71-80% Twitter 81-90% Twitter 91-100% Snapchat Snapchat NA Snapchat 0% Snapchat 1-5% Snapchat 6-10% Snapchat 11-20% Snapchat 21-30% Snapchat 31-40% Snapchat 41-50% Snapchat 51-60% Snapchat 61-70% Snapchat 71-80% Snapchat 81-90% Snapchat 91-100% Pinterest Pinterest NA Pinterest 0% Pinterest 1-5% Pinterest 6-10% Pinterest 11-20% Pinterest 21-30% Pinterest 31-40% Pinterest 41-50% Pinterest 51-60% Pinterest 61-70% Pinterest 71-80% Pinterest 81-90% Pinterest 91-100% Other Other NA Other 0% Other 1-5% Other 6-10% Other 11-20% Other 21-30% Other 31-40% Other 41-50% Other 51-60% Other 61-70% Other 71-80% Other 81-90% Other 91-100% OK Question Title * 18. How is your digital video ad budget divided today (should add to ~100%) NA 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% YouTube YouTube NA YouTube 0% YouTube 1-10% YouTube 11-20% YouTube 21-30% YouTube 31-40% YouTube 41-50% YouTube 51-60% YouTube 61-70% YouTube 71-80% YouTube 81-90% YouTube 91-100% Videos on Social Sites Videos on Social Sites NA Videos on Social Sites 0% Videos on Social Sites 1-10% Videos on Social Sites 11-20% Videos on Social Sites 21-30% Videos on Social Sites 31-40% Videos on Social Sites 41-50% Videos on Social Sites 51-60% Videos on Social Sites 61-70% Videos on Social Sites 71-80% Videos on Social Sites 81-90% Videos on Social Sites 91-100% OTT/CTV Videos (e.g. Hulu, Roku) OTT/CTV Videos (e.g. Hulu, Roku) NA OTT/CTV Videos (e.g. Hulu, Roku) 0% OTT/CTV Videos (e.g. Hulu, Roku) 1-10% OTT/CTV Videos (e.g. Hulu, Roku) 11-20% OTT/CTV Videos (e.g. Hulu, Roku) 21-30% OTT/CTV Videos (e.g. Hulu, Roku) 31-40% OTT/CTV Videos (e.g. Hulu, Roku) 41-50% OTT/CTV Videos (e.g. Hulu, Roku) 51-60% OTT/CTV Videos (e.g. Hulu, Roku) 61-70% OTT/CTV Videos (e.g. Hulu, Roku) 71-80% OTT/CTV Videos (e.g. Hulu, Roku) 81-90% OTT/CTV Videos (e.g. Hulu, Roku) 91-100% Other publisher sites Other publisher sites NA Other publisher sites 0% Other publisher sites 1-10% Other publisher sites 11-20% Other publisher sites 21-30% Other publisher sites 31-40% Other publisher sites 41-50% Other publisher sites 51-60% Other publisher sites 61-70% Other publisher sites 71-80% Other publisher sites 81-90% Other publisher sites 91-100% OK Question Title * 19. Approximately what % of your Online ad spend is Mobile? Not Sure or NA 0% 1%-10% 11%-20% 21%-30% 31%-40% 41%-50% 51%-60% 61-70% 71%-80% 81%-90% 91%-100% OK Question Title * 20. What % of your display advertising (ex social) is through programmatic (e.g. DSPs)? Not Sure or NA 0% 1%-10% 11%-20% 21%-30% 31%-40% 41%-50% 51%-60% 61-70% 71%-80% 81%-90% 91%-100% OK Question Title * 21. For advertising on Amazon retail site, where are budgets coming from? NA Big Source of Amazon Ad Shift Medium Size Source Low Sized Source Incremental Budgets Incremental Budgets NA Incremental Budgets Big Source of Amazon Ad Shift Incremental Budgets Medium Size Source Incremental Budgets Low Sized Source Trade Marketing Trade Marketing NA Trade Marketing Big Source of Amazon Ad Shift Trade Marketing Medium Size Source Trade Marketing Low Sized Source Search (e.g. Google) Search (e.g. Google) NA Search (e.g. Google) Big Source of Amazon Ad Shift Search (e.g. Google) Medium Size Source Search (e.g. Google) Low Sized Source Paid Social Paid Social NA Paid Social Big Source of Amazon Ad Shift Paid Social Medium Size Source Paid Social Low Sized Source Traditional Advertising Traditional Advertising NA Traditional Advertising Big Source of Amazon Ad Shift Traditional Advertising Medium Size Source Traditional Advertising Low Sized Source Online Display Advertising Online Display Advertising NA Online Display Advertising Big Source of Amazon Ad Shift Online Display Advertising Medium Size Source Online Display Advertising Low Sized Source OK Question Title * 22. If your ability to target users due to cookie restrictions is limited, what impact do you think this would have on your spend on the various platforms? NA No Impact Little Impact Modest Impact Big Impact Google Search Google Search NA Google Search No Impact Google Search Little Impact Google Search Modest Impact Google Search Big Impact YouTube YouTube NA YouTube No Impact YouTube Little Impact YouTube Modest Impact YouTube Big Impact Facebook Core Facebook Core NA Facebook Core No Impact Facebook Core Little Impact Facebook Core Modest Impact Facebook Core Big Impact Instagram Instagram NA Instagram No Impact Instagram Little Impact Instagram Modest Impact Instagram Big Impact Twitter Twitter NA Twitter No Impact Twitter Little Impact Twitter Modest Impact Twitter Big Impact Snapchat Snapchat NA Snapchat No Impact Snapchat Little Impact Snapchat Modest Impact Snapchat Big Impact Programmatic Display (e.g. through DSP) Programmatic Display (e.g. through DSP) NA Programmatic Display (e.g. through DSP) No Impact Programmatic Display (e.g. through DSP) Little Impact Programmatic Display (e.g. through DSP) Modest Impact Programmatic Display (e.g. through DSP) Big Impact OTT/CTV Advertising OTT/CTV Advertising NA OTT/CTV Advertising No Impact OTT/CTV Advertising Little Impact OTT/CTV Advertising Modest Impact OTT/CTV Advertising Big Impact OK Question Title * 23. How would you rate the measurement/reporting tools of the various platforms? NA High Above Average Average Below Average Low Google Search Google Search NA Google Search High Google Search Above Average Google Search Average Google Search Below Average Google Search Low YouTube YouTube NA YouTube High YouTube Above Average YouTube Average YouTube Below Average YouTube Low Facebook Core Facebook Core NA Facebook Core High Facebook Core Above Average Facebook Core Average Facebook Core Below Average Facebook Core Low Instagram Instagram NA Instagram High Instagram Above Average Instagram Average Instagram Below Average Instagram Low Twitter Twitter NA Twitter High Twitter Above Average Twitter Average Twitter Below Average Twitter Low Snapchat Snapchat NA Snapchat High Snapchat Above Average Snapchat Average Snapchat Below Average Snapchat Low Pinterest Pinterest NA Pinterest High Pinterest Above Average Pinterest Average Pinterest Below Average Pinterest Low Programmatic Display (e.g. through DSP) Programmatic Display (e.g. through DSP) NA Programmatic Display (e.g. through DSP) High Programmatic Display (e.g. through DSP) Above Average Programmatic Display (e.g. through DSP) Average Programmatic Display (e.g. through DSP) Below Average Programmatic Display (e.g. through DSP) Low OTT/CTV Advertising OTT/CTV Advertising NA OTT/CTV Advertising High OTT/CTV Advertising Above Average OTT/CTV Advertising Average OTT/CTV Advertising Below Average OTT/CTV Advertising Low Linear TV Linear TV NA Linear TV High Linear TV Above Average Linear TV Average Linear TV Below Average Linear TV Low OK Question Title * 24. Do you think Google or Facebook should be broken up by regulatory authorities? Yes No No Opinion Google Google Yes Google No Google No Opinion Facebook Facebook Yes Facebook No Facebook No Opinion OK Question Title * 25. Which Demand Side Platforms are you most likely to use over the next 12 months? NA Very Likely Somewhat Likely Not Likely Google DV360 (formerly DoubleClick) Google DV360 (formerly DoubleClick) NA Google DV360 (formerly DoubleClick) Very Likely Google DV360 (formerly DoubleClick) Somewhat Likely Google DV360 (formerly DoubleClick) Not Likely TheTradeDesk TheTradeDesk NA TheTradeDesk Very Likely TheTradeDesk Somewhat Likely TheTradeDesk Not Likely Amazon Advertising Amazon Advertising NA Amazon Advertising Very Likely Amazon Advertising Somewhat Likely Amazon Advertising Not Likely Adobe Advertising Cloud Adobe Advertising Cloud NA Adobe Advertising Cloud Very Likely Adobe Advertising Cloud Somewhat Likely Adobe Advertising Cloud Not Likely MediaMath MediaMath NA MediaMath Very Likely MediaMath Somewhat Likely MediaMath Not Likely DataXu DataXu NA DataXu Very Likely DataXu Somewhat Likely DataXu Not Likely AppNexus AppNexus NA AppNexus Very Likely AppNexus Somewhat Likely AppNexus Not Likely Oath Oath NA Oath Very Likely Oath Somewhat Likely Oath Not Likely Other (please specify) OK Question Title * 26. What is your preferred Demand Side Platform? Google DV360 (formerly DoubleClick) TheTradeDesk Amazon Advertising Adobe Advertising Cloud MediaMath DataXu AppNexus Oath Other (please specify) OK Question Title * 27. Please explain why you chose your preferred DSP? OK Question Title * 28. What are your current thoughts on Google Search? Positives Negatives OK Question Title * 29. What are your current thoughts on advertising on YouTube? Positives Negatives OK Question Title * 30. What are your current thoughts on advertising on core Facebook? Positives Negatives OK Question Title * 31. What are your current thoughts on advertising on Instagram? Positives Negatives OK Question Title * 32. What are your current thoughts on advertising on Twitter? Positives Negatives OK Question Title * 33. What are your current thoughts on advertising on Snapchat? Positives Negatives OK Question Title * 34. What are your current thoughts on advertising on Pinterest? Positives Negatives OK Question Title * 35. What are your current thoughts on advertising on TikTok? Positives Negatives OK Question Title * 36. What are your current thoughts on advertising using Programmatic Display though a DSP? Positives Negatives OK Question Title * 37. What are your current thoughts on The Trade Desk? Positives Negatives OK Question Title * 38. What are your current thoughts on LiveRamp? Positives Negatives OK Question Title * 39. What are your current thoughts on advertising on OTT/Connected TV inventory? Positives Negatives OK Question Title * 40. What are your current thoughts on advertising on Linear TV? Positives Negatives OK Question Title * 41. What are your current thoughts on advertising on Linear TV? Positives Negatives OK Question Title * 42. What advertising trends/themes are you most excited about for 2020? OK Question Title * 43. What do you think are the biggest potential risks to ad spending budgets in 2020? OK Question Title * 44. Which AdTech companies do you think are most innovative or differentiated today? OK DONE