Market Research Template

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* 1. How likely is it that you would recommend this product to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

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* 2. In your own words, what are the things that you like most about this new product?

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* 3. In your own words, what are the things that you would most like to improve in this new product?

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* 4. What changes would most improve competing products currently available from other companies?

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* 5. Which of the following are reasons that you might purchase this product? Please select all that apply.

It is better quality than something I already use

I purchased something similar in the past but need to replace it

It is a better price than something I already use

It would make a good gift

It It serves a need of mine that is not currently being met

Other (please specify)

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* 6. Which of the following are reasons that you might not purchase this product? Please select all that apply.

I don’t want something like this

It is too expensive

It is low quality

I don’t need something like this

I don’t know anyone who would want this

I purchased something similar and I am satisfied

Other (please specify)

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* 7. If this product were available today, how likely would you be to purchase it instead of competing products currently available from other companies?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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* 8. What is your gender identity?

Man

Woman

Non-binary

Prefer to self-describe (please specify)

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* 9. What is your age?

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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* 10. How much total combined money did all members of your HOUSEHOLD earn last year?

$0 to $9,999

$10,000 to $24,999

$25,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $124,999

$125,000 to $149,999

$150,000 to $174,999

$175,000 to $199,999

$200,000 and up

Prefer not to answer