My HomeFront Campaign Evaluation

This survey will take approximately 5 minutes to complete.

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* 1. Are you familiar with the My HomeFront (Empower the Movement) Campaign as seen on Checker Yellow Cabs?

Yes

No

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* 2. What is your understanding for the purpose of this campaign:

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* 3. Do you know what the hand gesture used in the My HomeFront campaign logo means?

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* 4. On a scale from 1 (unaware) to 5 (very aware), please rate your awareness of HomeFront PRIOR to the My HomeFront campaign:

1

2

3

4

5

1

2

3

4

5

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* 5. On a scale from 1 (unaware) to 5 (very aware), please rate your CURRENT awareness of HomeFront:

1

2

3

4

5

1

2

3

4

5

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* 6. The MyHomeFront Campaign inspired me to:

Visit the website (homefrontcalgary.com)

Look up the hashtag (#myhomefront)

Engage on social media

Learn more about domestic violence

Get help

Talk to friends/family about the campaign

Talk to the cab driver about the campaign

Do nothing

Other (please specify)

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* 7. Do you have any other comments?

Thank you for taking the time to complete this survey. We appreciate your feedback.