Customer Demographic Survey

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* 1. Would you buy a kitchen on-line?

Yes

No

Maybe

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* 2. Why wouldn't you buy a kitchen online?

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* 3. How much would be your total budget for a new kitchen including design, appliances and installation?

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* 4. Have you renovated your kitchen in the last 12 months or do you plan to in less than 18 months?

Yes

No

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* 5. Which of these promises do you feel are important and may entice you to buy from an online kitchen retailer?

	Very important	Nice to have	Of low importance
Great value for money	Great value for money Very important	Great value for money Nice to have	Great value for money Of low importance
12 months 0% interest free finance	12 months 0% interest free finance Very important	12 months 0% interest free finance Nice to have	12 months 0% interest free finance Of low importance
Free product delivery into your home	Free product delivery into your home Very important	Free product delivery into your home Nice to have	Free product delivery into your home Of low importance
Your choice of delivery date	Your choice of delivery date Very important	Your choice of delivery date Nice to have	Your choice of delivery date Of low importance
Lifetime guarantee	Lifetime guarantee Very important	Lifetime guarantee Nice to have	Lifetime guarantee Of low importance
Strongest cabinets in the market	Strongest cabinets in the market Very important	Strongest cabinets in the market Nice to have	Strongest cabinets in the market Of low importance
Made to order in the UK	Made to order in the UK Very important	Made to order in the UK Nice to have	Made to order in the UK Of low importance
Fast turnaround – within 2 weeks	Fast turnaround – within 2 weeks Very important	Fast turnaround – within 2 weeks Nice to have	Fast turnaround – within 2 weeks Of low importance
Dedicated customer & installer support	Dedicated customer & installer support Very important	Dedicated customer & installer support Nice to have	Dedicated customer & installer support Of low importance
Soft close doors as standard	Soft close doors as standard Very important	Soft close doors as standard Nice to have	Soft close doors as standard Of low importance
Installation tools provided	Installation tools provided Very important	Installation tools provided Nice to have	Installation tools provided Of low importance
Easy to install kitchens	Easy to install kitchens Very important	Easy to install kitchens Nice to have	Easy to install kitchens Of low importance
Installer insurance – replacement parts free of charge.	Installer insurance – replacement parts free of charge. Very important	Installer insurance – replacement parts free of charge. Nice to have	Installer insurance – replacement parts free of charge. Of low importance
Product samples available	Product samples available Very important	Product samples available Nice to have	Product samples available Of low importance
Easy on-line kitchen design, planning & ordering	Easy on-line kitchen design, planning & ordering Very important	Easy on-line kitchen design, planning & ordering Nice to have	Easy on-line kitchen design, planning & ordering Of low importance

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* 6. Have we missed something? Let us know if there is something more an online kitchen retailer should offer.
This question isn't mandatory.

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* 7. We just need a little information from you.
Your answers will be held in strict confidentiality and will be used only for the purposes of this survey. The results will be reported in aggregate form only, and cannot be identified individually. We require your email address so that we may contact you should you be chosen as our lucky winner.

Email Address

Age

Gender

Do you have Children?

Occupation

Property Type