Silver Promotion Service 2017 Survey

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* 1. How did your 2016 silver jewelry sales compare to the prior year?

Increased in 2016

Decreased in 2016

No change from 2016

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* 2. If your silver jewelry sales increased in 2016, by what percentage?

Less than 5%

5% - 10%

11% - 20%

21% - 25%

26% - 50%

More than 50%

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* 3. How did your silver jewelry sales for the 2016 holiday season (November/December) compare to the 2015 holiday season?

Sales Increased

Sales Decreased

No Change

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* 4. At what price-points are you experiencing the greatest amount of sales in silver jewelry? (Indicate 2 best price points)

	1st	2nd
Less than $100	Less than $100 1st	Less than $100 2nd
$100 - $500	$100 - $500 1st	$100 - $500 2nd
$501 - $1,000	$501 - $1,000 1st	$501 - $1,000 2nd
$1,001 - $1,500	$1,001 - $1,500 1st	$1,001 - $1,500 2nd
$1,501 - $2,500	$1,501 - $2,500 1st	$1,501 - $2,500 2nd
More than $2,500	More than $2,500 1st	More than $2,500 2nd

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* 5. What were your 2016 silver jewelry sales as a percentage of your overall sales?

As a percentage of units

As a percentage of dollars

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* 6. Compared to 2015, did you increase your inventory of silver jewelry during 2016?

Yes

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* 7. If yes, to question 6, by what percentage?

As a % of inventory

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* 8. Which merchandise categories gave you the best "maintained margin" (i.e. least discounted category) over the holiday season? (Rank from 1st (best) through 5th (worst)).

	1 - Best	2	3	4	5 - Worst
Diamond Jewelry	Diamond Jewelry 1 - Best	Diamond Jewelry 2	Diamond Jewelry 3	Diamond Jewelry 4	Diamond Jewelry 5 - Worst
Bridal Jewelry	Bridal Jewelry 1 - Best	Bridal Jewelry 2	Bridal Jewelry 3	Bridal Jewelry 4	Bridal Jewelry 5 - Worst
Gold Jewelry	Gold Jewelry 1 - Best	Gold Jewelry 2	Gold Jewelry 3	Gold Jewelry 4	Gold Jewelry 5 - Worst
Silver Jewelry	Silver Jewelry 1 - Best	Silver Jewelry 2	Silver Jewelry 3	Silver Jewelry 4	Silver Jewelry 5 - Worst
Platinum Jewelry	Platinum Jewelry 1 - Best	Platinum Jewelry 2	Platinum Jewelry 3	Platinum Jewelry 4	Platinum Jewelry 5 - Worst

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* 9. Which categories experienced the best inventory turnover rate in 2016? (Rank from 1st (best) through 5th (worst))

	1 - Best	2	3	4	5 - Worst
Diamond Jewelry	Diamond Jewelry 1 - Best	Diamond Jewelry 2	Diamond Jewelry 3	Diamond Jewelry 4	Diamond Jewelry 5 - Worst
Bridal Jewelry	Bridal Jewelry 1 - Best	Bridal Jewelry 2	Bridal Jewelry 3	Bridal Jewelry 4	Bridal Jewelry 5 - Worst
Gold Jewelry	Gold Jewelry 1 - Best	Gold Jewelry 2	Gold Jewelry 3	Gold Jewelry 4	Gold Jewelry 5 - Worst
Silver Jewelry	Silver Jewelry 1 - Best	Silver Jewelry 2	Silver Jewelry 3	Silver Jewelry 4	Silver Jewelry 5 - Worst
Platinum Jewelry	Platinum Jewelry 1 - Best	Platinum Jewelry 2	Platinum Jewelry 3	Platinum Jewelry 4	Platinum Jewelry 5 - Worst

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* 10. In your store, what two age groups are buying the most silver jewelry? (Answer for 1st (most) and 2nd (2nd most))

	1	2
Under 20	Under 20 1	Under 20 2
20 - 30	20 - 30 1	20 - 30 2
31 - 40	31 - 40 1	31 - 40 2
41 - 55	41 - 55 1	41 - 55 2
Over 56	Over 56 1	Over 56 2

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* 11. Where do you see the best selling opportunities with silver? (Check top two areas)

	1st	2nd
Youth Market	Youth Market 1st	Youth Market 2nd
Gifting	Gifting 1st	Gifting 2nd
Female Self-Purchase	Female Self-Purchase 1st	Female Self-Purchase 2nd
Other (specify below)	Other (specify below) 1st	Other (specify below) 2nd

Other (please specify)

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* 12. How important is silver jewelry to your business? (Please comment on your response below)

Very important

Important

Somewhat important

Not very important

Comment

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* 13. How optimistic are you that the current silver boom will continue for the next several years? (Please comment on your response below)

Very optimistic

Somewhat optimistic

Less optimistic

Comment

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* 14. The recent high gold price has been given partial credit for the boom in silver jewelry sales. If the gold price in 2017 stays in the $1,200 - $1,300 oz. range, what impact will it have on the demand for silver jewelry in 2017? (Please rate on a scale where 5 is high impact; and 1 is low impact).

5 - High Impact

1 - Low Impact

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* 15. Do you agree the six-year boom in silver sales would have occurred if the price of gold had not risen so drastically? (Please use a scale where 5 is strongly agree; and 1 is strongly disagree)

5 - Strongly Agree

1 - Strongly Disagree

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* 16. What category of silver do you see as a current opportunity for growth? (Check top two areas)

	Best	2nd Best
Trend/Fashion Forward Styles	Trend/Fashion Forward Styles Best	Trend/Fashion Forward Styles 2nd Best
Designer Brands	Designer Brands Best	Designer Brands 2nd Best
Classic Styles	Classic Styles Best	Classic Styles 2nd Best
Bridal Party Gifts	Bridal Party Gifts Best	Bridal Party Gifts 2nd Best
Men's	Men's Best	Men's 2nd Best

Other (please specify)

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* 17. Do you see Silver Bridal Party - jewelry & gifts, as an important opportunity for growth? i.e. gifts for the wedding party, groom, bride, etc. (Please comment on your response below)

Very Important

Important

Somewhat Important

Not Very Important

Not At All Important

Comment

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* 18. What type of retailer are you?

Independent Jeweler

Jewelry Chain

Department Store

Other (please specify)

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* 19. In what state/region are you located?

New England (ME, NH, VT, MA, RI, CT)

Middle Atlantic (NY, NJ, PA)

East North Central (OH, IN, IL, MI, WI)

West North Central (MN, IA, MO, ND, SD, NE, KS)

South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL)

East South Central (KY, TN, AL, MS)

West South Central (AR, LA, OK, TX)

Mountain (MT, ID, WY, CO, NM, AZ, UT, NV)

West (AK, WA, OR, CA, HI)

Other (please specify)

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* 20. How many physical stores do you operate?

Online Only

2 - 4

5 - 14

15 - 49

50 - 99

100 - 249

250 - 499

500 or more

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* 21. What are your annual per-store sales?

Less than $250,000

$250,000 to $500,000

$500,001 to $750,000

$750,001 to $1,000,000

$1,000,001 to $1,500,000

$1,500,001 to $2,000,000

$2,000,001 to $5,000,000

$5,000,001 to $10,000,000

$10,000,001 and more

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* 22. Other Comments

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* 23. If you would like to enter the raffle please submit your email address below. Thank you for participating in the Silver Promotion Service survey.