Survey on State of AI in Marketing

This questionnaire has come to you to help us assess AI adoption, Gen AI readiness, resource availability, and risk assessment for optimal AI integration. Your input is crucial for better deployment of AI in marketing. 
 

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* 1. Your Name

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* 2. Your Email Id

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* 3. Your Country

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* 4. Designation

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* 5. Company Name

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* 6. What is your industry?

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* 7. Are your marketing activities mostly focused on:

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* 8. Has your organization adopted AI in its marketing strategies

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* 9. How would you rate the level of inclusion of AI technology in your company’s marketing plan and processes?

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* 10. What according to you are the top challenges for AI inclusion and adoption in Marketing? (Select all that apply)

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* 11. Please describe the specific marketing use cases where AI is currently explored or applied in your organization

  Haven't Started Exploring Testing Scaling Don't know
New product/service development
Production of content & creative assets
Customer experience & journey archestration
Customer Insights & Analytics
Media Allocation
Creative Optimization
Measurement & Attribution

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* 12. Which AI tools are you using in marketing? (Select all that apply)

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* 13. Which of the following best describes the current stage of generative AI application in your organization?

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* 14. What facets of your business would Generative AI impact? (Select all that apply)

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* 15. How do you envision executing your organization's strategy in the context of Generative AI? (Select all that apply)

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* 16. ‘When considering the broader implications of generative AI, please indicate your level of optimism or pessimism regarding its impact on each of the following. (Select all that apply)

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* 17. What areas of AI application in content marketing do you struggle with? (Select all that apply)

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* 18. Who has the most influence in driving your organization's Generative AI strategy? 

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* 19. Is your organization aware of the potential ethical implications of using AI in marketing?

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* 20. Has your organization developed strategies to address AI-related risks?

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* 21. Which risk worries you the most when it comes to Generative AI adoption? (Select all that apply)

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* 22. Does your organization offer training programs on AI for marketing personnel?

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* 23. Which resources do you rely on for staying updated with AI in marketing? (Select all that apply)

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