Reflecting on the audit of global and regional peers, we have discussed a few of the considerations that we would like to gain your insights on as we begin creative exploration into Dubai Health's brandmark. 
Please answer as many of the questions below as you can as we will consider all opinions and direction you can offer. There are no wrong opinions and will be reviewed through the lens of exraordinary design!

Question Title

* 1. Please share your personal details so we may clarify any information you share (if required).

Question Title

* 2. Which of the following logo types do you think would be suitable for Dubai Health? 

Question Title

* 3. Why do you think the logotype you selected will work best for Dubai Health? 
(Feel free to express your thoughts on more than one style)
EG: 
- Crests represent education and stature 
- Symbols will allow more storytelling and incorporate our missions in a simplistic manner 
- Wordmarks will accentuate the "Dubai' attributes  

Question Title

* 4. Thinking about the category norms do you feel strongly about being part of the current healthcare spectrum of blues or finding differentiation through colour outside of the norm? (EG MEDCARE )

Question Title

* 5. Tell us why you prefer in category or opportunity colour exploration. Please note, we can look into options for both.

Question Title

* 6. Do you have any color preferences of existing brand color palettes?

Question Title

* 7. Do you envision the logo to have multiple colours or a single ownable colour?

Question Title

* 8. Do you have any preferred typography style (select as many as you like)

Question Title

* 9. Should the symbol be abstract, representational, or a combination?

Question Title

* 10. Are there any specific symbols or icons that are associated with your brand or industry?

Question Title

* 11. Where will the most powerful encounters with brand happen?
EG: Internal - Clinicians / Students OR External - Patients 

Question Title

* 12. Thinking about the mood of the brand: Do you envision the logo to be more institutional/medical or human? Classic or modern/innovative. Serious or playful.

Question Title

* 13. Here is your chance to share any watchout's or thoughts you would like us to know in general about embarking on the new brandmark for Dubai Health. Be as open and expressive as you like!
Please note: all our concepts will incorporate dual language application.

T