Craft Beer Consumer Behavior Consumer Preferences in Massachusetts This survey attempts to gain insight on the attitudes of consumers in Massachusetts on taprooms, preferred beer styles, and use of social media as it relates to craft beer. OK Question Title * 1. About how often do you drink craft beer? Almost every day 4-5 days a week 2-3 days a week Mostly just on weekends OK Question Title * 2. What other craft alcohol beverages do you drink? Wine Spirits Cider Alcoholic Seltzer Macro beer (Bud, Miller, Coors, etc.) Other (please specify) OK Question Title * 3. How often do you go to a brewery tasting/taproom to drink or purchase beer? More than once a week About once a week a few times a month Once a month Less than once a month OK Question Title * 4. What's important to you about your brewery visit? The beer is great There are at least 6 different offerings available There are at least 6 different styles available There are new offerings/styles available every week Family friendly Dog friendly Seasonal outdoor drinking is available Food (not snacks) is available OK Question Title * 5. What beer styles do you drink regularly? Mostly NE IPAs All kinds of IPAs Porters & Stouts Seasonals Sours & Wild Ales Barrel-Aged High ABV beers (8% and up) Session beers (5% ABV or less) A wide variety of styles Other (please specify) OK Question Title * 6. What is your preferred method for to-go beer? 4-packs of 16-ounce cans Crowlers 22-ounce bomber bottles 16-ounce/750-Ml bottles Growlers Traditional 6-packs of 12-ounce cans or bottles Other (please specify) OK Question Title * 7. When purchasing to-go beer at a brewery taproom, you wish breweries would . . . Allow purchases of single cans or mixed 4-packs Have a separate retail area for takeaway purchases Provide up-to-date takeaway beer lists with descriptions Not set the POS screen to queue consumers for a tip Decrease the tip queues to between $1 - $3 rather than 15% - 25% Other (please specify) OK Question Title * 8. Do you score or look up beers on Untappd, Beer Adocate, or Ratebeer? Yes No Other (please specify) OK Question Title * 9. Do you rate IPAs or Stouts higher than other styles? Yes, I like those styles better so I give them higher ratings No, I give high ratings to less trendy styles too I don't rate beers Other (please specify) OK Question Title * 10. Do you rate beers for reasons other than taste (reputation, for example)? Probably I don't think so Not sure I don't rate beers Other (please specify) OK Question Title * 11. If you don't use Untappd, Beer Advocate, or RateBeer, how do you make decisions on which beers to try/buy? Recommendations on social media Recommendations from friends Recommendations from retail staff I prefer to try things for myself Other (please specify) OK Question Title * 12. How would you rate your own palate (tasting capabilities)? Expert/Cicerone level Above average Average Below average Other (please specify) OK Question Title * 13. Which of the following factors have impacted your decisions when buying beer or other craft alcohol beverages? Brand recognition/reputation High ratings on Untappd, Beer Advocate, or RateBeer Marketing: cool or funny beer or brewery name Marketing: cool or funny can/label design I like to buy from/support local breweries Scarcity: it's a rare or limited-release Cost: I don't like to a pay more than $7 per pint/$15 per 4-pack Other (please specify) OK Question Title * 14. Have you ever taken part in a blind tasting? Yes No Other (please specify) OK Question Title * 15. How likely would you be to attend a blind beer festival where brands being sampled were only revealed at the end? Very likely (that sounds awesome) Somewhat likely (that might be cool) Neither likely or unlikely (but I'd be willing to try it) Not likely (I'd want to know what I was drinking before sampling) Other (please specify) OK DONE