DRB Consulting
DRB is contracted through the Minnesota Department of Transportation Office of Civil Rights to implement the Pathways to Success program, which aims to help Disadvantaged Business Enterprise (DBE) and certified Small Businesses build capacity, undertake more contracting opportunities and grow relationships within the industry. Members of the DRB team have a variety of skills and experiences to assist firms participating in the Pathways to Success program.
Abby Black, Marketing Specialist for DRB Consulting, has over 13 years experience in marketing. She specializes in digital marketing and helping small businesses with their marketing.
Website Audit & Buyer Personas
Presenter: Abby Black
Time: 60 minutes
Abby will lead you through building your own buyer persona(s) and share how to use this tool to guide your marketing efforts. She will involve you in a basic website audit, walking you through each step. Learn how to focus your efforts to attract more of your ideal customers.
Digital Marketing & Social Media Best Practices Marketing
Presenter: Abby Black
Time: 60 minutes
Abby will cover how small businesses can use social media to connect with customers; talk about best practices for posting frequency, trends and strategies and provide examples of each. She will also cover geofencing and targeted online advertising; and share how small businesses can use videos in online ads. Abby will answer your specific questions.
