What should be your top marketing priority? Question Title * 1. Which of these best describes your target customer base? Very niche: a small, well-defined niche within a specific industry Niche industries: spread across a limited number of industries Fairly focused: we could supply a broad range of industries, but tend to focus in a few specific areas Broad industrial: a broad range of industries and companies could be our customers Mass market: we target the general public and anyone could be our customer OK Question Title * 2. Which of these best describes your ongoing customer relationships? We have a small number of ongoing loyal customers We have a mix of new customers and repeat customers It’s a one-time transaction and then we or the customer move on OK Question Title * 3. What is the typical length of your sales cycle from first contact to a purchase being made? On the spot or within a day 2 days to a week Between a week and a month From one to three months Longer than three months Other (please specify) OK Question Title * 4. How is your brand seen in the marketplace? We are recognised as the market leader with a strong and comfortable position. Our customers come to us due to our brand strength Our products/services are unique and innovative and offer a solution that others don’t Our products/services can be more expensive but are of a higher standard quality We offer the cheapest prices in the market Our brand and message is a bit undefined at the moment, either customers don’t really know what we do or we need to clarify our strengths OK Question Title * 5. What is your view of marketing? It is an essential part of our business and central to acquiring and retaining customers It is essential to our business, but I feel we are not making the most of all opportunities It is a necessary evil, we do it because we feel we have to, not because we want to Marketing isn't important to our business. We get our business through other channels. Other (please specify) OK Question Title * 6. Which marketing goals are you actively pursuing? (Choose as many as apply) Building our brand Educating current customers about what else we offer Educating prospects about our offering Generating specific leads for our sales team to follow-up Driving traffic to our website Keeping up with our competitor Keeping our marketing staff feeling like they’re doing something important and useful Spending the budget because we have to OK Question Title * 7. How important is your website in your marketing? Our website is essential and drives a lot of our revenue through direct online sales Our website is essential and drives a lot of our revenue through online enquiries that lead to sales Our website is good but it’s more for appearances than generating actual business Our website urgently needs improving and we are missing business until we do this Our website could be better, but I don’t think it would generate much business anyway OK Question Title * 8. How do you view digital and social media marketing? It is an essential part of our strategy to track and measure our results I will do it selectively where I’m confident we are reaching the right people I’d like to do it more, but I’m not sure where to start It’s just a fad, I prefer something more traditional OK Question Title * 9. Do you have enough leads? We have a very clear idea of our market and don’t need any more leads We have long lists of leads, but no time to keep in touch with all of them We need to generate more leads OK Question Title * 10. How do you view Content Marketing? Content is critical to our strategy, our offering is complex or new and can best be explained through articles and technical papers We would benefit from creating better content, but don’t always have the resources or the time to do it properly People understand our product already, so the key for us is for our brand to stand out, so content is not such a priority What’s content marketing? OK Question Title * 11. What are your major concerns or problems with your company's current approach to marketing? OK Question Title * 12. Please provide your work email address and we will email you your results. Name Work Email OK DONE