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Hot Chicken Restaurant Academic Research
1.
I am over the age of 18 and live/work in Pacific Beach, San Diego, and nearby areas.
Yes
No
*
2.
Do you eat chicken?
(Required.)
Yes (Continue to the questions)
No (Exit out)
*
3.
How often do you eat hot fried chicken?
(Required.)
Never
Once a month
Twice a month
Once a week
More than once a week
*
4.
What do you enjoy the most about hot fried chicken? (Select all that apply)
(Required.)
Flavor
Spice level
Juiciness
Crunchiness
Unique taste
Other (please specify)
*
5.
What types of sides do you typically enjoy with your hot fried chicken? (Select all that apply)
(Required.)
Fries
Coleslaw
Mac and cheese
Pickles
Onion rings
None of the above
*
6.
If you go to a hot chicken restaurant, how often do you purchase food with beverages?
(Required.)
Never
Rarely
Sometimes
Usually
Always
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7.
Would you be interested in combo deals that include hot chicken with sides and drinks?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
8.
What level of spiciness do you prefer with your hot chicken?
(Required.)
Not spicy
Mild
Medium
Hot
Very hot
*
9.
What factors influence your decision to visit a hot chicken restaurant? (Select all that apply)
(Required.)
Location
Affordable price
Ambience/comfort of the restaurant
Quality of food/taste
Quality of service
Speed of service
Friendliness of staff
Availability of parking
Online reviews
Recommendations from friends/family
*
10.
How likely are you to order delivery from a hot chicken restaurant?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
11.
How likely are you to order a takeout from a hot chicken restaurant?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
12.
I rely on the following sources of recommendation to try a new chicken restaurant. (Select all that apply)
(Required.)
Friends, family, colleagues
Yelp
Facebook
Google Reviews
Instagram
Local free magazines
Other (please specify)
*
13.
How do you like to receive promotional information from restaurants? (Select all that apply)
(Required.)
Facebook
Instagram
Twitter
Restaurant website
Yelp
E-mail
Coupon websites
Direct mail
Local free magazines
Flyers
Loyalty cards
TV
Radio
Other (please specify)
*
14.
Would you pay more for a better tasting hot chicken restaurant?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
15.
Would you be interested in loyalty programs or rewards for frequent visits to the hot chicken restaurant?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
16.
How likely would you try a new Nashville-style hot chicken restaurant in Pacific Beach? (Note: Nashville chicken’s signature heat comes from a spice blend that usually includes cayenne pepper, paprika, garlic powder, onion powder, and other secret ingredients.)
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
*
17.
Which of the following restaurants have you been to? (Please select all that apply)
(Required.)
Dave's Hot Chicken
Main Chick Hot Chicken
Kluckin Chicken
Wingstop
Chick-fil-A
Popeyes
KFC
*
18.
What is your preferred method to pay?
(Required.)
Cash
Credit card
Debit card
Apple Pay
Other (please specify)
*
19.
Your gender: How do you identify?
(Required.)
Man
Non-binary
Woman
Prefer not to disclose
Prefer to self describe below
20.
What is your age?
18 to 25
26 to 30
31 to 35
36 to 40
41 to 45
46 to 50
51 to 55
56 to 60
61 to 65
66 and above
Prefer not to answer
Other (please specify)
*
21.
Average personal income
(Required.)
Less than $20,000
$20,000 - $30,000
$30,001 - $50,000
$50,001 - $70,000
$70,001 - $90,000
$90,001 - $110,000
$110,001 and above
Prefer not to answer
*
22.
What is the highest level of school that you have completed?
(Required.)
Primary school
Some high school, but no diploma
High school diploma (or GED)
Some college, but no degree
2-year college degree
4-year college degree
Graduate-level degree
None of the above
*
23.
What is your ethnicity?
(Required.)
White
Black or African American
Hispanic or Latino
Asian or Asian American
American Indian or Alaska Native
Native Hawaiian or other Pacific Islander
Another race
Prefer not to answer