Hot Chicken Restaurant Academic Research Question Title * 1. I am over the age of 18 and live/work in Pacific Beach, San Diego, and nearby areas. Yes No Question Title * 2. Do you eat chicken? Yes (Continue to the questions) No (Exit out) Question Title * 3. How often do you eat hot fried chicken? Never Once a month Twice a month Once a week More than once a week Question Title * 4. What do you enjoy the most about hot fried chicken? (Select all that apply) Flavor Spice level Juiciness Crunchiness Unique taste Other (please specify) Question Title * 5. What types of sides do you typically enjoy with your hot fried chicken? (Select all that apply) Fries Coleslaw Mac and cheese Pickles Onion rings None of the above Question Title * 6. If you go to a hot chicken restaurant, how often do you purchase food with beverages? Never Rarely Sometimes Usually Always Question Title * 7. Would you be interested in combo deals that include hot chicken with sides and drinks? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 8. What level of spiciness do you prefer with your hot chicken? Not spicy Mild Medium Hot Very hot Question Title * 9. What factors influence your decision to visit a hot chicken restaurant? (Select all that apply) Location Affordable price Ambience/comfort of the restaurant Quality of food/taste Quality of service Speed of service Friendliness of staff Availability of parking Online reviews Recommendations from friends/family Question Title * 10. How likely are you to order delivery from a hot chicken restaurant? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 11. How likely are you to order a takeout from a hot chicken restaurant? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 12. I rely on the following sources of recommendation to try a new chicken restaurant. (Select all that apply) Friends, family, colleagues Yelp Facebook Google Reviews Instagram Local free magazines Other (please specify) Question Title * 13. How do you like to receive promotional information from restaurants? (Select all that apply) Facebook Instagram Twitter Restaurant website Yelp E-mail Coupon websites Direct mail Local free magazines Flyers Loyalty cards TV Radio Other (please specify) Question Title * 14. Would you pay more for a better tasting hot chicken restaurant? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 15. Would you be interested in loyalty programs or rewards for frequent visits to the hot chicken restaurant? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 16. How likely would you try a new Nashville-style hot chicken restaurant in Pacific Beach? (Note: Nashville chicken’s signature heat comes from a spice blend that usually includes cayenne pepper, paprika, garlic powder, onion powder, and other secret ingredients.) Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 17. Which of the following restaurants have you been to? (Please select all that apply) Dave's Hot Chicken Main Chick Hot Chicken Kluckin Chicken Wingstop Chick-fil-A Popeyes KFC Question Title * 18. What is your preferred method to pay? Cash Credit card Debit card Apple Pay Other (please specify) Question Title * 19. Your gender: How do you identify? Man Non-binary Woman Prefer not to disclose Prefer to self describe below Question Title * 20. What is your age? 18 to 25 26 to 30 31 to 35 36 to 40 41 to 45 46 to 50 51 to 55 56 to 60 61 to 65 66 and above Prefer not to answer Other (please specify) Question Title * 21. Average personal income Less than $20,000 $20,000 - $30,000 $30,001 - $50,000 $50,001 - $70,000 $70,001 - $90,000 $90,001 - $110,000 $110,001 and above Prefer not to answer Question Title * 22. What is the highest level of school that you have completed? Primary school Some high school, but no diploma High school diploma (or GED) Some college, but no degree 2-year college degree 4-year college degree Graduate-level degree None of the above Question Title * 23. What is your ethnicity? White Black or African American Hispanic or Latino Asian or Asian American American Indian or Alaska Native Native Hawaiian or other Pacific Islander Another race Prefer not to answer Done