In this questionnaire we are inquiring about your news organization's strategies and tactics being used for retaining and lessening the churn of your digital subscribers. 
 
Your responses will be valuable in several ways:
  • We will combine your responses with those of many other news publishers to produce benchmarking that you can learn from and measure your own operations against.
  • We can privately evaluate your responses to offer you feedback or assistance (if you want it) to improve these strategies.
  • The results will help inform ongoing American Press Institute projects that focus on retention.
The survey should take approximately 10-12 minutes to complete.

Question Title

* What is your primary business model?

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 7% of survey complete.

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