Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. LEIDAR BRUSSELS: CAMPAIGN EFFECTIVENESS SURVEY Question Title * 1. What sector do you operate in/represent (if a trade association)? OK Question Title * 2. What is your position? OK Question Title * 3. How many staff do you have? OK Question Title * 4. What is your allocated budget for 2020 Public Affairs and Communications activities? None ≤ €25,000 Between €25,000-€50,000 Between €50,000-€100,000 Between €100,000-€200,000 Between €200,000-€300,000 ≥ €300,000 Prefer not to answer OK Question Title * 5. Do you engage external support for your Public Affairs and Communications activities? Yes No OK Question Title * 6. Audience targeting: Which of the following stakeholders will you focus on in 2020? (Multiple answers possible) European Commission European Parliament Permanent Representations OK Question Title * 7. How would you characterise your advocacy campaign strategies in general? (Multiple answers possible) Single or multi issue-based campaign Coalition-based campaign Thought leadership campaign Guerrilla campaign Integrated campaign Other (please specify) OK Question Title * 8. What is your campaigns’ primary objective? To build support for a particular policy/regulatory position To counter negative perceptions of your organisation/sector/issue To build a positive position and reputation for your organisation/sector/issue Other (please specify) OK Question Title * 9. What engagement activities do you typically undertake? (Multiple answers possible) Meetings with EU officials Events Constituency meetings Webinar/Twitter chat Call to action Pledge Other (please specify) OK Question Title * 10. Please rate the effectiveness of your engagement activities. Ineffective Slightly effective Moderately effective Effective Very effective N/A Meetings with EU officials Meetings with EU officials Ineffective Meetings with EU officials Slightly effective Meetings with EU officials Moderately effective Meetings with EU officials Effective Meetings with EU officials Very effective Meetings with EU officials N/A Events Events Ineffective Events Slightly effective Events Moderately effective Events Effective Events Very effective Events N/A Constituency meetings Constituency meetings Ineffective Constituency meetings Slightly effective Constituency meetings Moderately effective Constituency meetings Effective Constituency meetings Very effective Constituency meetings N/A Webinar/Twitter chat Webinar/Twitter chat Ineffective Webinar/Twitter chat Slightly effective Webinar/Twitter chat Moderately effective Webinar/Twitter chat Effective Webinar/Twitter chat Very effective Webinar/Twitter chat N/A Call to action Call to action Ineffective Call to action Slightly effective Call to action Moderately effective Call to action Effective Call to action Very effective Call to action N/A Pledge Pledge Ineffective Pledge Slightly effective Pledge Moderately effective Pledge Effective Pledge Very effective Pledge N/A Other (please specify) OK Question Title * 11. What PA tools feature in your campaign toolkit? Position papers Policy briefing papers Green and/or white papers Research based reports Other (please specify) OK Question Title * 12. What specific campaign materials have you developed? (Multiple answers possible) Campaign print materials Infographics Flyers Brochures Posters Other (please specify) OK Question Title * 13. Campaign digital materials: What specific campaign materials have you developed? (Multiple answers possible) Videos Animations Infographics Vlogs Blogs OK Question Title * 14. Which digital platform(s) do you use? (Multiple answers possible) Website Twitter LinkedIn Instagram Facebook TikTok Other (please specify) OK Question Title * 15. Rate the effectiveness of the digital platform(s) for EU affairs. Ineffective Slightly effective Moderately effective Effective Very effective N/A Website Website Ineffective Website Slightly effective Website Moderately effective Website Effective Website Very effective Website N/A Twitter Twitter Ineffective Twitter Slightly effective Twitter Moderately effective Twitter Effective Twitter Very effective Twitter N/A LinkedIn LinkedIn Ineffective LinkedIn Slightly effective LinkedIn Moderately effective LinkedIn Effective LinkedIn Very effective LinkedIn N/A Instagram Instagram Ineffective Instagram Slightly effective Instagram Moderately effective Instagram Effective Instagram Very effective Instagram N/A Facebook Facebook Ineffective Facebook Slightly effective Facebook Moderately effective Facebook Effective Facebook Very effective Facebook N/A TikTok TikTok Ineffective TikTok Slightly effective TikTok Moderately effective TikTok Effective TikTok Very effective TikTok N/A Other (please specify) OK Question Title * 16. In terms of the media categories you are targeting, rate the impact of your media outreach. Ineffective Slightly effective Moderately effective Effective Very effective N/A EU PA media EU PA media Ineffective EU PA media Slightly effective EU PA media Moderately effective EU PA media Effective EU PA media Very effective EU PA media N/A EU specialist PA media EU specialist PA media Ineffective EU specialist PA media Slightly effective EU specialist PA media Moderately effective EU specialist PA media Effective EU specialist PA media Very effective EU specialist PA media N/A Brussels-based, International, English language general & business media Brussels-based, International, English language general & business media Ineffective Brussels-based, International, English language general & business media Slightly effective Brussels-based, International, English language general & business media Moderately effective Brussels-based, International, English language general & business media Effective Brussels-based, International, English language general & business media Very effective Brussels-based, International, English language general & business media N/A Brussels-based (non-English language) national media Brussels-based (non-English language) national media Ineffective Brussels-based (non-English language) national media Slightly effective Brussels-based (non-English language) national media Moderately effective Brussels-based (non-English language) national media Effective Brussels-based (non-English language) national media Very effective Brussels-based (non-English language) national media N/A Trade media Trade media Ineffective Trade media Slightly effective Trade media Moderately effective Trade media Effective Trade media Very effective Trade media N/A Non-Brussels based national media Non-Brussels based national media Ineffective Non-Brussels based national media Slightly effective Non-Brussels based national media Moderately effective Non-Brussels based national media Effective Non-Brussels based national media Very effective Non-Brussels based national media N/A Other (please specify) OK Question Title * 17. Has traditional media become more important to your campaigns over the last year or two? Yes No OK Question Title * 18. What are the main challenges that you face in delivering your campaign(s)? (Multiple answers possible) Lack of a dedicated strategy Lack of resources Lack of skills Lack of alignment between trade association and member strategy and activities Need to use lowest common denominator from associations Political posturing from elected representatives Complex messaging from our company/sector Other (please specify) OK Question Title * 19. What key metrics do you use for measuring the impact of your campaign communications? (Multiple answers possible) Perception audit (sentiment shift) Event feedback forms Media coverage Face-to-face feedback from meetings Policy impact Website traffic Social media engagement (please select all that apply) Impressions of messages Reach of messages Engagement rate Engagement profile (i.e. audience type) Other (please specify) OK DONE
