Coronavirus: How Are You Navigating Your Business Through the Crisis?

Question Title

* 1. What best describes your role in the real estate industry?

Real estate agent

Broker/owner

Team Leader

Other (please specify)

Question Title

* 2. In what market(s)/state(s) do you operate?

Question Title

* 3. How has your business been faring since the outbreak of the pandemic?

Business is down 5% - 15%

Business is down 15% - 25%

Business is down 25% - 50%

Business is down more than 50%

Business is steady; I have not seen a dramatic decrease

Other (please specify)

Question Title

* 4. Are you still closing transactions?

Yes

Question Title

* 5. In what critical ways has your marketing strategy changed during this crisis? (Check all that apply)

Now offering virtual open houses

Now providing video tours

Engaging with clients more through social media

Marketing strategy is the same but spend increased

Marketing strategy has stayed the same

Other (please specify)

Question Title

* 6. Are you spending more on your marketing in different areas?

Yes, spend increased on targeted Facebook ads

Yes, investing more in my website

Yes, investing more in mailers

No, my marketing budget stayed the same

No, my marketing budget decreased

Other (please specify)

Question Title

* 7. What has been your most beneficial digital investment since the start of this crisis?

Virtual open houses

Online video tours

Increased social media spend

Have seen no additional benefit

Other (please specify)

Question Title

* 8. Which of these investments do you plan to continue using after the pandemic ends? (Check all that apply)

Virtual open houses

Online video tours

Increased social media spend

All of the above

Other (please specify)

Question Title

* 9. Have more potential clients reached out to you via social media recently than is typical?

Yes, more potential clients are messaging me on social media than is typical

No, I’m not getting any more messages than I typically get

No, but I’m seeing increased comments and other engagement on social media

Other (please specify)

Question Title

* 10. How are you preparing to re-engage your business as states reopen? (Check all that apply)

Reintroduce in-person showings with restrictions

Start going back to my office but on a limited basis

Pull back on digital spend and return to more traditional marketing plan

Other (please specify)

Coronavirus: How Are You Navigating Your Business Through the Crisis?

Question Title

* 1. What best describes your role in the real estate industry?

Question Title

* 2. In what market(s)/state(s) do you operate?

Question Title

* 3. How has your business been faring since the outbreak of the pandemic?

Question Title

* 4. Are you still closing transactions?

Question Title

* 5. In what critical ways has your marketing strategy changed during this crisis? (Check all that apply)

Question Title

* 6. Are you spending more on your marketing in different areas?

Question Title

* 7. What has been your most beneficial digital investment since the start of this crisis?

Question Title

* 8. Which of these investments do you plan to continue using after the pandemic ends? (Check all that apply)

Question Title

* 9. Have more potential clients reached out to you via social media recently than is typical?

Question Title

* 10. How are you preparing to re-engage your business as states reopen? (Check all that apply)

Question Title

* 11. Please describe your overall strategy for operating during the pandemic, and how you plan to do business moving forward.