NBC 6 South Florida Weather App Survey

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* 1. How frequently do you use the weather screen on your NBC Miami app?

Daily

Several times a week

Once a week

A few times a month

Rarely

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* 2. What sources do you use for weather information?

Weather Channel app

Voice Assistant (e.g., Google Home, Amazon Alexa)

NBC Miami App

Fox Weather

Weather Underground app

Carrot Weather

Weather radio broadcasts

Forecast from meteorologist on local TV news

Weather apps provided by smartphone manufacturer (e.g., Apple Weather app, Samsung Weather app)

Local news websites

AccuWeather app

Social media platforms (e.g., Twitter, Facebook) for weather updates

Other (please specify)

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* 3. How easy is it to use the weather screen and find the information you need?

Very easy

Easy

Neither easy nor difficult

Difficult

Very difficult

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* 4. How easy is it to add additional saved locations in the app?

Very easy

Easy

Neither easy nor difficult

Difficult

Very difficult

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* 5. Why do you use the weather screen? (Select all that apply)

To check the current weather conditions

To plan my day or week ahead based on the weather forecast

To track severe weather alerts and warnings

To stay informed about weather conditions in different locations

To satisfy my general curiosity about the weather

Other (please specify)

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* 6. Which features of the weather screen do you find most useful? Rank in order from most useful to least useful.

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* 7. How frequently do you reference the radar for weather information?

Every time I open the app

Frequently but not every time

Occasionally, when there is severe weather

Never

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* 8. What features within the radar are most useful to you? [Select all that apply]

Precipitation information

Map layers (Road weather, snowfall, radar over satellite, etc.)

Map overlays (Current conditions, earthquakes, lightning, etc.)

Timeline (past/future radar)

Other (please specify)

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* 9. Is there anything you like about other weather apps that you wish your NBC Miami app had?

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* 10. How can we better personalize the weather information to your needs and preferences?

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* 11. Are there any barriers to using the weather screen that we should address, such as language or location restrictions?

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* 12. Do you prefer to get your weather from a meteorologist?

Yes

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* 13. If Yes, what do you like about getting your weather from a meteorologist? [Select all that apply]

Meteorologists provide in-depth analysis and interpretation of weather data

Meteorologists have specialized knowledge and experience in weather science

Meteorologists can provide localized weather information

Meteorologists can provide real-time updates during rapidly changing weather events

N/A

Other (please specify)

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* 14. Would you prefer to see more of the local meteorologists incorporated into the NBC Miami app?

Yes

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* 15. If Yes, how would you like your local meteorologist incorporated into the app [Select all that apply]

Customized alerts from your meteorologist

Updated video forecasts

Articles and blog posts written by your local meteorologist

Weather headlines from your meteorologist for the next day

Other (please specify)

None of the above

NBC 6 South Florida Weather App Survey

Question Title

* 1. How frequently do you use the weather screen on your NBC Miami app?

Question Title

* 2. What sources do you use for weather information?

Question Title

* 3. How easy is it to use the weather screen and find the information you need?

Question Title

* 4. How easy is it to add additional saved locations in the app?

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* 5. Why do you use the weather screen? (Select all that apply)

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* 6. Which features of the weather screen do you find most useful? Rank in order from most useful to least useful.

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* 7. How frequently do you reference the radar for weather information?

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* 8. What features within the radar are most useful to you? [Select all that apply]

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* 9. Is there anything you like about other weather apps that you wish your NBC Miami app had?

Question Title

* 10. How can we better personalize the weather information to your needs and preferences?

Question Title

* 11. Are there any barriers to using the weather screen that we should address, such as language or location restrictions?

Question Title

* 12. Do you prefer to get your weather from a meteorologist?

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* 13. If Yes, what do you like about getting your weather from a meteorologist? [Select all that apply]

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* 14. Would you prefer to see more of the local meteorologists incorporated into the NBC Miami app?

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* 15. If Yes, how would you like your local meteorologist incorporated into the app [Select all that apply]

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* 16. Do you have any other feedback?