AI is reshaping how we do business —but at what cost to the environment? Are we harnessing AI’s power to drive greener, more sustainable practices, or is it passively driving unsustainable behaviours?

At Hiyield | B Corp, our website and app projects are carbon neutral, we offer hosting powered by 100% renewable energy and we intentionally use carbon friendly development practices.

But, we also use AI tools to drive some of the time and cost efficiencies we create.

This research started with us asking ourselves the question, 'is our use of AI tools undoing any of the great sustainability work we're doing?'.

AI has made digital quicker in some respects, but we want to explore if 'faster' = more harmful to the planet. And we need your help.
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