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* 1. What industry do you work in? (Multiple choice, select the most relevant)

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* 2. What is your current job role?

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* 3. How large is your company?

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* 4. Has your company ever invested in sales training?

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* 5. If yes, what type of sales training has your company used before? (Select all that apply)

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* 6. How important do you think sales training is for professional growth in your industry?

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* 7. How big do you consider is the need for sales training in your company?

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* 8. Would you personally take a sales training course to improve your skills?

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* 9. What format of sales training would you prefer? (Check all that apply)

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* 10. Would you prefer sales training in English or Finnish?

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* 11. Do you think sales training should include official certification?

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* 12. What is the maximum hourly rate your company would be willing to pay per participant for a sales training session?

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* 13. Would your company prefer a fixed price for full courses or flexible hourly-based pricing?

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* 14. Would your company sponsor sales training for employees?

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* 15. Are you familiar with any sales training companies in Finland?

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* 16. If yes, which companies have you heard of or used before? (Mark all that apply)

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* 17. What factors are most important when choosing a sales training provider? (Rank from 1–5)

  1 2 3 4 5
Trainer’s expertise
Training format (online, in-person)
Certification availability
Pricing & cost-effectiveness
Customization for company needs

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* 18. Would you consider a new sales training provider if it offered better quality or pricing than existing options?

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* 19. Any additional comments or preferences regarding sales training?

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