Sales Training Market Research Survey Question Title * 1. What industry do you work in? (Multiple choice, select the most relevant) IT & Software Manufacturing Retail & E-commerce Finance & Banking Healthcare & Pharmaceuticals Education & Training Hospitality & TourismReal Estate & Property Management Automotive & Transportation Energy & Utilities Consulting & Business Services Media & Advertising Telecommunications Construction & Engineering Government & Public Sector Agriculture & Food Industry Other (please specify) Question Title * 2. What is your current job role? Sales representative Sales manager Marketing professional Business owner HR / Training & Development Manager Other (please specify) Question Title * 3. How large is your company? Small (1–50 employees) Medium (51–250 employees) Large (251+ employees) Question Title * 4. Has your company ever invested in sales training? Yes, quite much Yes, regularly Yes, occasionally No, but we are considering it No, and we are not interested Question Title * 5. If yes, what type of sales training has your company used before? (Select all that apply) In-house sales training External training from Finnish providers External training from international providers Online sales training courses Other (please specify) Question Title * 6. How important do you think sales training is for professional growth in your industry? Extremely important Very important Somewhat important Not so important Not at all important Question Title * 7. How big do you consider is the need for sales training in your company? Very high High – We actively seek training for our employees Moderate – Some employees could benefit from sales training Low – Sales training is not a priority Not needed at all Question Title * 8. Would you personally take a sales training course to improve your skills? Extremely interested Very interested Somewhat interested if it is affordable and relevant Not so interested Not at all interested Question Title * 9. What format of sales training would you prefer? (Check all that apply) In-person workshops Online courses Hybrid (online + in-person) On-the-job coaching Other (please specify) Question Title * 10. Would you prefer sales training in English or Finnish? Only in Finnish Prefer Finnish but open to English Prefer English but open to Finnish Only in English Question Title * 11. Do you think sales training should include official certification? Yes, a certification is essential No, certification is not necessary It depends on the course content and provider Other (please specify) Question Title * 12. What is the maximum hourly rate your company would be willing to pay per participant for a sales training session? Under €35 per hour Under €35 to 50€ per hour €50–€100 per hour €100–€150 per hour Over €200 per hour Question Title * 13. Would your company prefer a fixed price for full courses or flexible hourly-based pricing? Fixed-price courses (full program pricing) Hourly-based pricing (pay per session or coaching hour) No preference Question Title * 14. Would your company sponsor sales training for employees? Yes, for all employees who need it Yes, but only for selected employees No, employees would need to pay themselves Not sure (depends on the offer) Question Title * 15. Are you familiar with any sales training companies in Finland? Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Question Title * 16. If yes, which companies have you heard of or used before? (Mark all that apply) Mercuri International Rainmaker Sales Energy Finland Adeptus Other (please specify) Question Title * 17. What factors are most important when choosing a sales training provider? (Rank from 1–5) 1 2 3 4 5 Trainer’s expertise Trainer’s expertise 1 Trainer’s expertise 2 Trainer’s expertise 3 Trainer’s expertise 4 Trainer’s expertise 5 Training format (online, in-person) Training format (online, in-person) 1 Training format (online, in-person) 2 Training format (online, in-person) 3 Training format (online, in-person) 4 Training format (online, in-person) 5 Certification availability Certification availability 1 Certification availability 2 Certification availability 3 Certification availability 4 Certification availability 5 Pricing & cost-effectiveness Pricing & cost-effectiveness 1 Pricing & cost-effectiveness 2 Pricing & cost-effectiveness 3 Pricing & cost-effectiveness 4 Pricing & cost-effectiveness 5 Customization for company needs Customization for company needs 1 Customization for company needs 2 Customization for company needs 3 Customization for company needs 4 Customization for company needs 5 Question Title * 18. Would you consider a new sales training provider if it offered better quality or pricing than existing options? Yes, definitely Maybe, if the offering is strong No, I prefer established providers I would consider good offers Question Title * 19. Any additional comments or preferences regarding sales training? Done