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Consumer Preferences for Automated Matcha Stone Mill Appliance
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1.
How important is the freshness of matcha powder to you?
(Required.)
Very important
Important
Somewhat important
Not important
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2.
How often do you consume matcha?
(Required.)
Daily
Several times a week
Weekly
Monthly
Rarely
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3.
How do you usually purchase matcha powder?
(Required.)
Pre-ground matcha powder
Tencha leaves
Both
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4.
Would you be willing to grind matcha at home using an automated stone mill appliance to save roughly 50% the cost per gram?
(Required.)
Definitely
Probably
Maybe
Probably not
Definitely not
5.
How much would you be willing to pay for a countertop appliance that automatically grinds tencha into ceremonial-grade matcha powder?
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6.
What features would be most important to you in an automated stone mill appliance? Select all that apply.
(Required.)
Ease of use
Speed of grinding
Consistency of grind
Durability
Size
Price
Brand reputation
Other
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7.
How likely are you to recommend a high quality automated stone mill appliance for matcha to a friend or colleague?
(Required.)
Very likely
Likely
Somewhat likely
Unlikely
Very unlikely
8.
Do you have any additional comments or suggestions regarding the automated stone mill appliance?