Blether
Market research for a new online publication which will connect, represent and combat news avoidance among 18-30 year olds in Scotland.
1.
What age are you?
Under 18
18-25
25-30
30+
2.
Would you be interested in journalistic content produced by young people for young people?
Yes
No
Unsure - if so, why?
3.
Our current section ideas for this publication are:
News
Features
Lifestyle/Culture - Reviews, Lists, Guides
Business/Tech - Job Prospects, Entrepreneurship
Which of these sections would interest you? (Tick all that apply)
News
Features
Lifestyle/Culture
Business/Tech
Please comment any other section you would be interested in
4.
What types of stories would you like to see included in this publication?
5.
What multimedia content would you be interested in seeing?
Podcasts
Broadcasts
Social media Lives
Behind the scenes footage (interviews, reporting process, creating content)
Infographics
Photographs
Videos
Other (please specify anything else you would find engaging)
6.
Which social media platforms would you like to hear from us on? Please also comment what type of content you would like to see.
Facebook
Instagram
Tik Tok
Twitter
Other (please specify in comment box)
Content you would like to see from us:
7.
Do you trust the media?
Yes
No
Sometimes
8.
Do you ever avoid reading/watching/listening to news? Please tick all that apply.
No, I don't tend to avoid news
Yes, because there is too much negative news
Yes, because what is usually in the mainstream media is not relevant to my life
Yes, so that I can avoid important issues
Yes, because it is often too much reading as a lot of news outlets are text-based
Yes, I find it boring
Please comment whether or not you avoid news, and why, if not already listed above.
9.
Which Logo do you prefer?
1
2
3
10.
Which of these taglines do you like best?
Beyond the News
All the News You Need to Know
Your Gateway to Tomorrow
Explore, Engage, Energize