Demeter Consumer Packaged Goods (CPG) Trade Committee Survey

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* 1. Please enter the following:

First Name

Last Name

Business Name and Your Role

Email Address

Preferred phone number for Trade Roster

Do you prefer a text message over an email or call when possible?

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* 2. May we “officially” count you as a member of the Demeter Consumer Packaged Goods (CPG) Trade Committee?

Yes

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* 3. Is there anyone else in your company, or amongst the other participating brands, who should be invited to be on the CPG Trade Committee?

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* 4. Demeter suggests two sub-committees within the CPG Trade Committee, each with specific, project-focused activities (i.e. no meetings just to have meetings!). Please review the sub-committees below, with examples of potential activities, and let us know which one(s) you want to sign up for. Our hope is that everyone on the CPG Trade Committee will join at least one sub-committee. And if you would be interested in chairing one of these sub-committees, please let us know by February 1, 2019.

Marketing & Media Outreach: This group will further develop key talking points, collateral materials, and communication strategies, as well as fostering key lifestyle, food, health & wellness and other media relationships and outreach.

Industry Engagement: This group will have primary responsibility for educating the natural food industry and coordinating collaborative trade show and retail sales programs. Examples of sub-committee work may include the development of educational materials and programs like webinars; working together on promotional activities like retailer sales programs with dedicated endcaps, POS, and coupon books; developing signage; and leveraging trade show participation.

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* 5. Do you have an idea for additional sub-committee(s) you’d like to see formed? Please share a few sentences describing the name and core activities scope/function of the responsibilities of this group.

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* 6. Do you recommend someone else within our group that displays the needed talent and skills to Chair the CPG Trade Committee or the Marketing & Media Outreach or Industry Engagement sub-committees? If so, please include their name and contact information.

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* 7. Please rank, on a scale of 1 to 5….What you think are the most important activities for the CPG Trade Committee to conduct/accomplish: 1 = not important at all (i.e., we should not do this), 5 = exceptionally important (i.e., we must do this)

	1 = Not important at all (i.e., we should not do this)	2	3	4	5 = Exceptionally important (i.e., we must do this)
Further develop and distribute core messaging	Further develop and distribute core messaging 1 = Not important at all (i.e., we should not do this)	Further develop and distribute core messaging 2	Further develop and distribute core messaging 3	Further develop and distribute core messaging 4	Further develop and distribute core messaging 5 = Exceptionally important (i.e., we must do this)
Create signage for trade shows	Create signage for trade shows 1 = Not important at all (i.e., we should not do this)	Create signage for trade shows 2	Create signage for trade shows 3	Create signage for trade shows 4	Create signage for trade shows 5 = Exceptionally important (i.e., we must do this)
Create brochures, one-pagers, fact sheets	Create brochures, one-pagers, fact sheets 1 = Not important at all (i.e., we should not do this)	Create brochures, one-pagers, fact sheets 2	Create brochures, one-pagers, fact sheets 3	Create brochures, one-pagers, fact sheets 4	Create brochures, one-pagers, fact sheets 5 = Exceptionally important (i.e., we must do this)
Hire Marketing/ PR firm and share costs	Hire Marketing/ PR firm and share costs 1 = Not important at all (i.e., we should not do this)	Hire Marketing/ PR firm and share costs 2	Hire Marketing/ PR firm and share costs 3	Hire Marketing/ PR firm and share costs 4	Hire Marketing/ PR firm and share costs 5 = Exceptionally important (i.e., we must do this)
Produce POS material like shelf talkers	Produce POS material like shelf talkers 1 = Not important at all (i.e., we should not do this)	Produce POS material like shelf talkers 2	Produce POS material like shelf talkers 3	Produce POS material like shelf talkers 4	Produce POS material like shelf talkers 5 = Exceptionally important (i.e., we must do this)
Engage in collaborative retail sales programs	Engage in collaborative retail sales programs 1 = Not important at all (i.e., we should not do this)	Engage in collaborative retail sales programs 2	Engage in collaborative retail sales programs 3	Engage in collaborative retail sales programs 4	Engage in collaborative retail sales programs 5 = Exceptionally important (i.e., we must do this)
Unify and promote Biodynamic presence at Trade Shows	Unify and promote Biodynamic presence at Trade Shows 1 = Not important at all (i.e., we should not do this)	Unify and promote Biodynamic presence at Trade Shows 2	Unify and promote Biodynamic presence at Trade Shows 3	Unify and promote Biodynamic presence at Trade Shows 4	Unify and promote Biodynamic presence at Trade Shows 5 = Exceptionally important (i.e., we must do this)
Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing	Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing 1 = Not important at all (i.e., we should not do this)	Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing 2	Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing 3	Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing 4	Develop “generic” videos (why Biodynamic is great) for YouTube and brand marketing 5 = Exceptionally important (i.e., we must do this)
Develop educational webinars for consumers (what is Biodynamic)	Develop educational webinars for consumers (what is Biodynamic) 1 = Not important at all (i.e., we should not do this)	Develop educational webinars for consumers (what is Biodynamic) 2	Develop educational webinars for consumers (what is Biodynamic) 3	Develop educational webinars for consumers (what is Biodynamic) 4	Develop educational webinars for consumers (what is Biodynamic) 5 = Exceptionally important (i.e., we must do this)
Develop educational webinars for supply chain	Develop educational webinars for supply chain 1 = Not important at all (i.e., we should not do this)	Develop educational webinars for supply chain 2	Develop educational webinars for supply chain 3	Develop educational webinars for supply chain 4	Develop educational webinars for supply chain 5 = Exceptionally important (i.e., we must do this)
Conduct coordinated media outreach	Conduct coordinated media outreach 1 = Not important at all (i.e., we should not do this)	Conduct coordinated media outreach 2	Conduct coordinated media outreach 3	Conduct coordinated media outreach 4	Conduct coordinated media outreach 5 = Exceptionally important (i.e., we must do this)
Develop collaborative social media programs	Develop collaborative social media programs 1 = Not important at all (i.e., we should not do this)	Develop collaborative social media programs 2	Develop collaborative social media programs 3	Develop collaborative social media programs 4	Develop collaborative social media programs 5 = Exceptionally important (i.e., we must do this)
Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers	Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers 1 = Not important at all (i.e., we should not do this)	Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers 2	Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers 3	Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers 4	Conduct consumer research to measure attitudes and awareness of Biodynamic among consumers 5 = Exceptionally important (i.e., we must do this)
Conduct consumer research to test messaging	Conduct consumer research to test messaging 1 = Not important at all (i.e., we should not do this)	Conduct consumer research to test messaging 2	Conduct consumer research to test messaging 3	Conduct consumer research to test messaging 4	Conduct consumer research to test messaging 5 = Exceptionally important (i.e., we must do this)
Purchasing third-party marketing research reports	Purchasing third-party marketing research reports 1 = Not important at all (i.e., we should not do this)	Purchasing third-party marketing research reports 2	Purchasing third-party marketing research reports 3	Purchasing third-party marketing research reports 4	Purchasing third-party marketing research reports 5 = Exceptionally important (i.e., we must do this)
Conduct collaborative retail activations like demos, in-store education, etc.}	Conduct collaborative retail activations like demos, in-store education, etc.} 1 = Not important at all (i.e., we should not do this)	Conduct collaborative retail activations like demos, in-store education, etc.} 2	Conduct collaborative retail activations like demos, in-store education, etc.} 3	Conduct collaborative retail activations like demos, in-store education, etc.} 4	Conduct collaborative retail activations like demos, in-store education, etc.} 5 = Exceptionally important (i.e., we must do this)
Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc.	Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc. 1 = Not important at all (i.e., we should not do this)	Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc. 2	Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc. 3	Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc. 4	Develop core influencer outreach for example star chefs and restauranteurs, celebrities, etc. 5 = Exceptionally important (i.e., we must do this)
Identify key conferences and ensure Biodynamic is in the program	Identify key conferences and ensure Biodynamic is in the program 1 = Not important at all (i.e., we should not do this)	Identify key conferences and ensure Biodynamic is in the program 2	Identify key conferences and ensure Biodynamic is in the program 3	Identify key conferences and ensure Biodynamic is in the program 4	Identify key conferences and ensure Biodynamic is in the program 5 = Exceptionally important (i.e., we must do this)

Other (please specify)

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* 8. Please rank, on a scale of 1 to 5…. What conferences/food shows are the most important: 1 = not important at all (i.e., we should not do this), 5 = exceptionally important (i.e., we must do this)

	1 = Not important at all...we should not do this	2	3	4	5 = Exceptionally important (i.e., we must do this)
Fancy Food Show	Fancy Food Show 1 = Not important at all...we should not do this	Fancy Food Show 2	Fancy Food Show 3	Fancy Food Show 4	Fancy Food Show 5 = Exceptionally important (i.e., we must do this)
Expo East	Expo East 1 = Not important at all...we should not do this	Expo East 2	Expo East 3	Expo East 4	Expo East 5 = Exceptionally important (i.e., we must do this)
Expo West	Expo West 1 = Not important at all...we should not do this	Expo West 2	Expo West 3	Expo West 4	Expo West 5 = Exceptionally important (i.e., we must do this)
Sustainable Food Show	Sustainable Food Show 1 = Not important at all...we should not do this	Sustainable Food Show 2	Sustainable Food Show 3	Sustainable Food Show 4	Sustainable Food Show 5 = Exceptionally important (i.e., we must do this)
PMA (Produce Marketing Association)	PMA (Produce Marketing Association) 1 = Not important at all...we should not do this	PMA (Produce Marketing Association) 2	PMA (Produce Marketing Association) 3	PMA (Produce Marketing Association) 4	PMA (Produce Marketing Association) 5 = Exceptionally important (i.e., we must do this)

Other (please specify)

Demeter Consumer Packaged Goods (CPG) Trade Committee Survey

Question Title

* 1. Please enter the following:

Question Title

* 2. May we “officially” count you as a member of the Demeter Consumer Packaged Goods (CPG) Trade Committee?

Question Title

* 3. Is there anyone else in your company, or amongst the other participating brands, who should be invited to be on the CPG Trade Committee?

Question Title

Question Title

* 5. Do you have an idea for additional sub-committee(s) you’d like to see formed? Please share a few sentences describing the name and core activities scope/function of the responsibilities of this group.

Question Title

* 6. Do you recommend someone else within our group that displays the needed talent and skills to Chair the CPG Trade Committee or the Marketing & Media Outreach or Industry Engagement sub-committees? If so, please include their name and contact information.

Question Title

* 7. Please rank, on a scale of 1 to 5….What you think are the most important activities for the CPG Trade Committee to conduct/accomplish: 1 = not important at all (i.e., we should not do this), 5 = exceptionally important (i.e., we must do this)

Question Title

* 8. Please rank, on a scale of 1 to 5…. What conferences/food shows are the most important: 1 = not important at all (i.e., we should not do this), 5 = exceptionally important (i.e., we must do this)

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* 9. Please identify any additional future collaborative activities that you think the CPG Trade Committee should consider.

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* 10. Please identify any future collaborative activities that you think the CPG Trade Committee should avoid.

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* 11. Is there anything else that we should have included in this survey?