Kitimat Tourism Survey

Kitimat Destination Development Strategy

This survey seeks input from residents and tourism operators to help shape the development of a destination development strategy for Kitimat. Unlike destination marketing which is about promoting the destination, destination development is focused on enhancing the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.

If you are a tourism business operator, think about what your guests tell you. If you are not a business operator, think about what your friends/family tell you when they are visiting.

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* 1. Name (optional)

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* 2. What is the name of the business/organization you represent, if applicable (optional)

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* 3. Please check the following that apply to you

I am a tourism business owner and/or operator

I am employed by a tourism business, but not an owner/operator

I am a resident of Kitimat

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* 4. If you are a tourism business operator, how would you rate the following challenges to operating a tourism business in Kitimat?

	N/A	Not a challenge	Somewhat challenging	Challenging	Very challenging
Seasonal	Seasonal N/A	Seasonal Not a challenge	Seasonal Somewhat challenging	Seasonal Challenging	Seasonal Very challenging
Climate	Climate N/A	Climate Not a challenge	Climate Somewhat challenging	Climate Challenging	Climate Very challenging
Staffing	Staffing N/A	Staffing Not a challenge	Staffing Somewhat challenging	Staffing Challenging	Staffing Very challenging
Housing	Housing N/A	Housing Not a challenge	Housing Somewhat challenging	Housing Challenging	Housing Very challenging
Internet/cell coverage	Internet/cell coverage N/A	Internet/cell coverage Not a challenge	Internet/cell coverage Somewhat challenging	Internet/cell coverage Challenging	Internet/cell coverage Very challenging

Comments

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* 5. Rate your level of satisfaction with the tourism facilities in Kitimat.

	N/A	Poor	Fair	Good	Excellent
Accommodations	Accommodations N/A	Accommodations Poor	Accommodations Fair	Accommodations Good	Accommodations Excellent
Food & beverage establishments	Food & beverage establishments N/A	Food & beverage establishments Poor	Food & beverage establishments Fair	Food & beverage establishments Good	Food & beverage establishments Excellent
Attractions	Attractions N/A	Attractions Poor	Attractions Fair	Attractions Good	Attractions Excellent
Land-based outdoor adventure/recreation	Land-based outdoor adventure/recreation N/A	Land-based outdoor adventure/recreation Poor	Land-based outdoor adventure/recreation Fair	Land-based outdoor adventure/recreation Good	Land-based outdoor adventure/recreation Excellent
Water-based outdoor adventure recreation	Water-based outdoor adventure recreation N/A	Water-based outdoor adventure recreation Poor	Water-based outdoor adventure recreation Fair	Water-based outdoor adventure recreation Good	Water-based outdoor adventure recreation Excellent
Retail	Retail N/A	Retail Poor	Retail Fair	Retail Good	Retail Excellent
Information / Visitor Centre	Information / Visitor Centre N/A	Information / Visitor Centre Poor	Information / Visitor Centre Fair	Information / Visitor Centre Good	Information / Visitor Centre Excellent
Wayfinding signage	Wayfinding signage N/A	Wayfinding signage Poor	Wayfinding signage Fair	Wayfinding signage Good	Wayfinding signage Excellent
Availability of public washrooms	Availability of public washrooms N/A	Availability of public washrooms Poor	Availability of public washrooms Fair	Availability of public washrooms Good	Availability of public washrooms Excellent
Accessibility for those with physical challenges	Accessibility for those with physical challenges N/A	Accessibility for those with physical challenges Poor	Accessibility for those with physical challenges Fair	Accessibility for those with physical challenges Good	Accessibility for those with physical challenges Excellent

Comments

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* 6. How would you rate the following as assets / infrastructure you would like to see developed / improved to support tourism in Kitimat?

	Indifferent	Low priority	Medium priority	High priority
Internet / cell coverage	Internet / cell coverage Indifferent	Internet / cell coverage Low priority	Internet / cell coverage Medium priority	Internet / cell coverage High priority
Better signage / wayfinding	Better signage / wayfinding Indifferent	Better signage / wayfinding Low priority	Better signage / wayfinding Medium priority	Better signage / wayfinding High priority
Accommodations	Accommodations Indifferent	Accommodations Low priority	Accommodations Medium priority	Accommodations High priority
Events / Festivals	Events / Festivals Indifferent	Events / Festivals Low priority	Events / Festivals Medium priority	Events / Festivals High priority
Public washrooms	Public washrooms Indifferent	Public washrooms Low priority	Public washrooms Medium priority	Public washrooms High priority
Promotion / marketing support	Promotion / marketing support Indifferent	Promotion / marketing support Low priority	Promotion / marketing support Medium priority	Promotion / marketing support High priority

Other (please specify)

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* 7. What are the most common questions that guests ask you about when visiting Kitimat? (e.g. directions, where to eat, itinerary ideas, etc.)

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* 8. What activities are visitors looking for, but can't find in Kitimat (e.g. water access, specific types of restaurants, etc.)

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* 9. Do visitors ever enquire about charging stations for their electric vehicles?

Yes

Other (please specify)

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* 10. Do you feel there are enough charging stations in the community to serve visitors?

Yes

Other (please specify)

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* 11. Do visitors ask about accessibility options in Kitimat? Not only wheelchair access but other abilities as well, such as sight, hearing, etc.

Yes

Comments

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* 12. Do visitors enquire about Indigenous Tourism experiences? Are they curious whose traditional territory Kitimat is on?

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* 13. What do you feel are the top 3 challenges facing the tourism industry in Kitimat?

Challenge #1

Challenge #2

Challenge #3

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* 14. What do you feel are the top 3 opportunities facing the tourism industry in Kitimat?

Opportunity #1

Opportunity #2

Opportunity #3

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* 15. Do you think that business owners in Kitimat understand the value of the tourism economy? Do you think it would be beneficial if they did know? What about residents?

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* 16. If money was not an issue, what is one thing you buy / build / do for Kitimat that would benefit residents and be enticing to visitors?

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* 17. If you are involved in a tourism business, how difficult is it to recruit/retain staff?

Easy

Somewhat easy

Neither easy nor difficult

Somewhat difficult

Difficult

Comments

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* 18. On a scale of 1 to 10, with 10 being very welcoming, how welcoming do you feel Kitimat is to visitors?

Clear

i We adjusted the number you entered based on the slider’s scale.

Kitimat Tourism Survey

Kitimat Destination Development Strategy

Question Title

* 1. Name (optional)

Question Title

* 2. What is the name of the business/organization you represent, if applicable (optional)

Question Title

* 3. Please check the following that apply to you

Question Title

* 4. If you are a tourism business operator, how would you rate the following challenges to operating a tourism business in Kitimat?

Question Title

* 5. Rate your level of satisfaction with the tourism facilities in Kitimat.

Question Title

* 6. How would you rate the following as assets / infrastructure you would like to see developed / improved to support tourism in Kitimat?

Question Title

* 7. What are the most common questions that guests ask you about when visiting Kitimat? (e.g. directions, where to eat, itinerary ideas, etc.)

Question Title

* 8. What activities are visitors looking for, but can't find in Kitimat (e.g. water access, specific types of restaurants, etc.)

Question Title

* 9. Do visitors ever enquire about charging stations for their electric vehicles?

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* 10. Do you feel there are enough charging stations in the community to serve visitors?

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* 11. Do visitors ask about accessibility options in Kitimat? Not only wheelchair access but other abilities as well, such as sight, hearing, etc.

Question Title

* 12. Do visitors enquire about Indigenous Tourism experiences? Are they curious whose traditional territory Kitimat is on?

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* 13. What do you feel are the top 3 challenges facing the tourism industry in Kitimat?

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* 14. What do you feel are the top 3 opportunities facing the tourism industry in Kitimat?

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* 15. Do you think that business owners in Kitimat understand the value of the tourism economy? Do you think it would be beneficial if they did know? What about residents?

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* 16. If money was not an issue, what is one thing you buy / build / do for Kitimat that would benefit residents and be enticing to visitors?

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* 17. If you are involved in a tourism business, how difficult is it to recruit/retain staff?

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* 18. On a scale of 1 to 10, with 10 being very welcoming, how welcoming do you feel Kitimat is to visitors?

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* 19. Do you have suggestions for ways to make Kitimat more welcoming to visitors?

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* 20. Is there anything else you would like to add that has not been addressed earlier in this survey?