Dear respondent 

Please spare a few minutes to respond to this survey. Your valuable contribution to this research will be highly appreciated. 
 Imagine that you wish to buy a jacket for yourself.

 Think about a clothing brand from where you will consider to buy the jacket.

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* 1. Please specify the name of the brand:

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* 2. Please specify how much you are willing to spend on the jacket:

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* 3. Please respond to the following statements, based on your beliefs about the brand, before buying the jacket:

  1
Strongly Disagree
2
Disagree
3
Somewhat Disagree
4
Neutral
5
Somewhat Agree
6
Agree
7
Strongly Agree
The brand always meets my expectations:
I can always trust the brand:
The brand is honest:
The brand is reliable:
The brand is very competent:
I can count on the brand for my clothing needs:

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* 4. Please respond to the following statements, based on your attitude towards the brand, before buying the jacket:

  1
Strongly Disagree
2
Disagree
3
Somewhat Disagree
4
Neutral
5
Somewhat Agree
6
Agree
7
Strongly Agree
What I get from my brand is worth the cost:
My brand really stands out from other brands of clothing:
I am willing to pay a higher price for my brand than for other brands of clothing:
Compared to other brands of clothing, my brand is of very high quality:

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* 5. Please respond to the following statements, based on your intentions towards the brand, before buying the jacket:

  1
Strongly Disagree
2
Disagree
3
Somewhat Disagree
4
Neutral
5
Somewhat Agree
6
Agree
7
Strongly Agree
I will continue to use my brand for my clothing needs:
I will purchase from my brand in the future: 
I will buy the jacket from my brand:

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* 6. How likely are you to purchase from your brand in the future?

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* 7. Please respond to the following statements, based on your feelings for the brand, before buying the jacket:

  1
Strongly Disagree
2
Disagree
3
Somewhat Disagree
4
Neutral
5
Somewhat Agree
6
Agree
7
Strongly Agree
I will spread positive word of mouth about my brand:
I will make sure that others know that I am buying from my brand: 
If my friends are looking for clothes, I would tell them to try my brand:
I would recommend my brand to the friends:

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* 8. Have you experienced any problems with your brand in the past?

 
17% of survey complete.

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