Topic Descriptions
Advocacy: The process of defending or maintaining a cause or proposal on behalf of a medical society which includes government affairs and practice viability. Topics include grassroots organizing, lobbying, political action committees and current trends in the political landscape
Association Management: The executive and administrative aspects of operating medical societies. Topics include the administrative, financial, operations, governance and legal aspects of running an association.
Communication: How medical societies disseminate their message to all stakeholders. Topics include social media strategies, publications, marketing and media relations
Education: The development and instruction of knowledge to both members and nonmembers, including clinic staff. Topics include continuing medical education general clinic management, revenue generation and fundraising.
Leadership: The act of guiding and influencing others to enlist their support. Topics include principles of leadership, leadership development and physician leadership.
Membership: focuses on the recruitment and retention of members to the medical society. Topics include marketing materials, survey design, research tools and membership trends.
Professional Development: The process of progressing in one's career path through education and training. Topics include earning your CAE, conflict resolution, developing your professional message, stress management and work-life balance.
Technology: The collection of crucial tools developed with the purpose of making everyone's job easier. Topics include website design, using social media and general best practices.