Product Research - Expanding The Audience For Your Content

Expanding Audiences

Thank you for taking part in our survey!

We are currently developing a new product designed to make it easier for you to expand your audience for your restaurant/travel blog. Your feedback will help us understand your approach to blogging, what you aim to achieve and what tools you currently rely upon to expand your audience, ensuring that our product provides the best possible experience.

Your responses will play a key role in shaping the features and functionality of the product. We appreciate your time and input.

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* 1. Through which channels do you provide content? Select all that apply

Social media (eg Instagram, TikTok, YouTube)

Independent website (ie personally owned or managed)

3rd party owned/managed website (not social media)

Physical media (eg book/magazine)

Email newsletter

Other (please specify)

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* 2. How long have you personally been creating content?

Less than 6 months

6-12 months

1-2 years

2-5 years

Over 5 years

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* 3. What areas do you cover with your content? Select all that apply

Restaurants

Bars/pubs

Nightclubs

Shops

Hotels/other accommodation

Museums/galleries

Public attractions (eg monuments/parks/rides)

Activities (eg hiking/yoga/rock climbing/biking)

Other (please specify)

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* 4. Do you target a specific audience/demographic with your content? If so, what is it?

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* 5. Do you personally draw an income from the content you create in any way?

Yes - I use it as my primary income source

Yes - I use it to supplement my primary income source

No - But I would like to in the future

No - It is just for my own/other’s enjoyment

Prefer not to say

Other (please specify)

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* 6. How do you generate income from the content you create, either personally or through the organization you work for or collaborate with?

Paid subscriptions

Brand sponsorship

Affiliate marketing commission

Tip collection

Shared revenue/Partner programs (eg Youtube)

Salary/Freelance fee or equivalent

Merchandise/product sales (digital)

Merchandise/product sales (physical)

Advertising (eg via google ads)

Prefer not to say

Not applicable

Other (please specify)

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* 7. Which tools/mechanisms/channels do you rely upon to expand your audience?

Peer to peer shared content

Search engine results (eg google)

Collaborations with other bloggers/content creators

Social media suggested content

Contests and/or giveaways

Offline events/networking

Paid promotions/advertising

Don’t know

Other (please specify)

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* 8. Overall, how easy or difficult is it for you to expand the audience for the content you create?

Very difficult – It’s a significant challenge to expand my audience

Somewhat difficult – I face some challenges to expand my audience

Neutral – It’s neither easy nor difficult to expand my audience

Somewhat easy – I can expand my audience without much difficulty

Very easy – I have no trouble expanding my audience

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* 9. Overall, do you agree or disagree with this statement - “The tools/mechanisms/channels I have at my disposal allow me to maximise my audience and/or achieve my goals in relation to audience size”

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Product Research - Expanding The Audience For Your Content

Expanding Audiences

Question Title

* 1. Through which channels do you provide content? Select all that apply

Question Title

* 2. How long have you personally been creating content?

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* 3. What areas do you cover with your content? Select all that apply

Question Title

* 4. Do you target a specific audience/demographic with your content? If so, what is it?

Question Title

* 5. Do you personally draw an income from the content you create in any way?

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* 6. How do you generate income from the content you create, either personally or through the organization you work for or collaborate with?

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* 7. Which tools/mechanisms/channels do you rely upon to expand your audience?

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* 8. Overall, how easy or difficult is it for you to expand the audience for the content you create?

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* 9. Overall, do you agree or disagree with this statement - “The tools/mechanisms/channels I have at my disposal allow me to maximise my audience and/or achieve my goals in relation to audience size”

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* 10. What are your main pain points in relation to expanding your audience?