1.How often do you feel overwhelmed by the number of ads you see online?

Always

Often

Sometimes

Rarely

Never

2.Do you feel that online ads have become more intrusive over time?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

3.How do online ads impact your browsing experience? (Select all that apply)

Slow Down Websites/Apps

Distract me from content

Make me avoid certain websites/apps

Don’t bother me

4.How often do you see the same ad multiple times?

Constantly

Frequently

Occasionally

Rarely

Never

5.When you see the same ad repeatedly, how does it affect your perception of the brand?

Makes me more interested in the product

No impact on my opinion

Makes me annoyed or less likely to engage

6.After how many times of seeing the same ad does it become irritating?

2-3 times

4-6 times

7+ times

It never bothers me

7.Do you use an ad blocker on your devices?

Yes, always

Yes, sometimes

No, but I would like to

No, I don’t mind ads

8.Have you ever stopped using a website or app because of excessive ads?

Yes, frequently

Yes, but only for certain sites/apps

No, I just tolerate the ads

9.Which methods do you use to avoid ads? (Select all that apply)

Ad blockers

Skipping ads when possible

Muting or minimizing ads

Paying for an ad-free version

Ignoring them

10.Should online platforms limit the number of ads shown to users?

Yes, significantly

Yes, but only slightly

No, the current amount is fine

No, I actually don’t mind seeing more ads