Our annual industry survey is intended to help us understand the needs of the women's travel market, and continue to evolve and improve our services. This year, we are opening this survey up beyond our partners to curate more perspectives, including travel advisors, industry advocacy associations and others passionate about women's travel.
This year, we are also using the data in this survey to create a market segmentation and sizing of the women's travel market. As advocates for women's travel, we can only do this if you're willing to share some information about your business. All individual responses are confidential; however, we will be collating your responses to create a market segmentation.
For those are already members of our JourneyWoman Women's Travel DIrectory, we will share the results with all participating partners on a call before publishing the results publicly. You can see last year's survey results in the Marketing Portal on the Directory site.
Our Women's Travel Directory is the world's largest resource for women-friendly travel. including tours, retreats, small ships, trains and places to stay. Our combined networks give us unprecedented reach and the ability to connect with women who are passionate about travel. We hope that you will not only participate but advocate for women 50+, who feel unseen and undervalued, according to our last research study.
This survey should take about 20 minutes to complete. If you are already in our Directory, please provide your contact details at the end to enter a draw for a US$500 credit to be applied against upcoming partnership opportunities. If you are not in our Directory please visit JourneyWoman.com to join.
Later this year, we will be launching a global survey of travellers to assess the women's travel market, as a follow up to our previous studies. If you would like to participate as a sponsor or learn more please contact Tom Zara at tom@journeywoman.com. .
