2024 Healthcare Marketing Trends Study Please answer the following questions. Your insights will help us create valuable content tailored to marketing professionals like you. Question Title * 1. Contact Information Name Company Email Address Cell Number Question Title * 2. What is your organization’s biggest marketing challenge? (Choose one) Attracting more patients Engaging current patients Engaging physicians Improving brand strength Adapting to digital marketing Measuring marketing ROI Integrating AI into marketing Question Title * 3. How do you leverage data to inform your marketing? (Check all that apply) Audience segmentation and targeting Personalizing messaging for different audiences Optimizing ad creative based on performance Creating compelling stories or case studies We don’t currently use data for marketing Question Title * 4. How effective do you think your current marketing efforts are in achieving your organizational goals? 1 - Not at all effective 2 - Somewhat effective 3 - Moderately effective 4 - Very effective 5 - Extremely effective Question Title * 5. Future Survey Topics:Please suggest 3 marketing trends, strategies, or challenges you would like us to cover in future surveys and content. 1. 2. 3. Done