General QA Member Survey

General survey to all livestock members

Thank you for taking the time to complete this anonymous member survey which should take around 5 minutes of your time. This survey will provide us with valuable detail on our member’s understanding of the scheme benefits and the key reasons for joining the scheme with the aim to learn directly from you and guide the future of the assurance schemes. Please read all the questions carefully and be sure to answer each part (particularly on question 6 where each line requires an answer to move on). If you would like us to contact you once you’ve completed the form, you have the opportunity to add your details at the end so that one of the team can get back to you. Once you have answered all the questions, please click the DONE button to submit.

Question Title

* 1. What livestock assurance scheme/schemes are you currently a member of?

Cattle & sheep

Pigs

Question Title

* 2. How long have you been in the scheme?

Less than one year

1-2 years

2-5 years

5-10 years

10-15 years

More than 15 years

Question Title

* 3. Which of the following regions best describes the main location of your farm?

Aberdeen City Council

Aberdeenshire Council

Angus Council

Argyll and Bute Council

City of Edinburgh Council

Clackmannanshire Council

Comhairle nan Eilean Siar

Dumfries and Galloway Council

Dundee City Council

East Ayrshire Council

East Dunbartonshire Council

East Lothian Council

East Renfrewshire Council

Falkirk Council

Fife Council

Glasgow City Council

Inverclyde Council

Midlothian Council

North Ayrshire Council

North Lanarkshire Council

Orkney Islands Council

Perth and Kinross Council

Renfrewshire Council

Scottish Borders Council

Shetland Islands Council

South Ayrshire Council

South Lanarkshire Council

Stirling Council

The Highland Council

The Moray Council

West Dunbartonshire Council

West Lothian Council

Question Title

* 4. Where did you first learn about the scheme?

Auction markets

Industry stakeholders (e.g. NFU Scotland/National Sheep Association (NSA)/National Beef Association (NBA))

Processors

Livestock co-ops

Agricultural consultant

Recommendation from other farmers/friends/family

Local community

Local assessor

Newspaper

Online

Trade fair/events

Other (please specify)

Question Title

* 5. What are the main reasons for you to join/renew your membership? (Tick all that apply)

A premium brand for your livestock

Proof that livestock are born and reared in Scotland

Access to wider markets

Demonstrating better animal welfare

A premium price

An opportunity to showcase your livestock

Improve product quality to a higher standard

Other (please specify)

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* 6. What do you know about the benefits of being a member?

Question Title

* 7. As a scheme member, what challenges have you experienced? (Tick all that apply)

Filling in application form

Payment

Understanding what's required to meet the standards

Preparing for the assessment/paperwork

Assessment visit

Accessing resources

Training and education

Communications with QMS who own the standards

Communications with FIA who assess the standards

None of the above

Other (please specify)

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* 8. Overall, how would you rate your satisfacton with the QMS Quality Assurance Scheme?

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* 9. How likely is it that you would recommend the scheme to a friend or family member?

Very likely

Likely

Neither likely nor unlikely

Unlikely

Very unlikely

Question Title

* 10. If you would like to follow up with a member of the QMS team with more specific questions or information relating to this survey, please leave your contact details here. Otherwise, leave this part of the survey blank. Remember to click DONE to submit your answers.

Name

Company

Address

Address 2

City/Town

State/Province

ZIP/Postal Code

Country

Email Address

Phone Number

	I am aware of this	I was unaware of this
1. Maximising your potential –Access to all markets and outlets helps get the best return.	1. Maximising your potential –Access to all markets and outlets helps get the best return. I am aware of this	1. Maximising your potential –Access to all markets and outlets helps get the best return. I was unaware of this
2. Access to export markets - A brand that is recognised overseas as well as at home.	2. Access to export markets - A brand that is recognised overseas as well as at home. I am aware of this	2. Access to export markets - A brand that is recognised overseas as well as at home. I was unaware of this
3. Whole chain assurance – Animals that are Born and Bred in Scotland – guaranteed.	3. Whole chain assurance – Animals that are Born and Bred in Scotland – guaranteed. I am aware of this	3. Whole chain assurance – Animals that are Born and Bred in Scotland – guaranteed. I was unaware of this
4. Reduction in farm visits - Belonging to an assurance scheme reduces the frequency of visits by other organisations.	4. Reduction in farm visits - Belonging to an assurance scheme reduces the frequency of visits by other organisations. I am aware of this	4. Reduction in farm visits - Belonging to an assurance scheme reduces the frequency of visits by other organisations. I was unaware of this
5. Customer confidence – Brands that are trusted and recognised by consumers looking for red meat that is fully traceable with whole of life quality assurance	5. Customer confidence – Brands that are trusted and recognised by consumers looking for red meat that is fully traceable with whole of life quality assurance I am aware of this	5. Customer confidence – Brands that are trusted and recognised by consumers looking for red meat that is fully traceable with whole of life quality assurance I was unaware of this
6. Scheme equivalence - QMS work with other standard owners across the UK to keep key standards on welfare etc aligned.	6. Scheme equivalence - QMS work with other standard owners across the UK to keep key standards on welfare etc aligned. I am aware of this	6. Scheme equivalence - QMS work with other standard owners across the UK to keep key standards on welfare etc aligned. I was unaware of this
7. Assessments –Showcase the quality of livestock and ensure that all scheme members are working to the same standards.	7. Assessments –Showcase the quality of livestock and ensure that all scheme members are working to the same standards. I am aware of this	7. Assessments –Showcase the quality of livestock and ensure that all scheme members are working to the same standards. I was unaware of this
8. Support for preparing an assessment – The QMS team are on hand to provide advice, templates and guides to help farmers and crofters prepare for assessments.	8. Support for preparing an assessment – The QMS team are on hand to provide advice, templates and guides to help farmers and crofters prepare for assessments. I am aware of this	8. Support for preparing an assessment – The QMS team are on hand to provide advice, templates and guides to help farmers and crofters prepare for assessments. I was unaware of this
9. Standards set by farmers and crofters - The assurance standards are set by a standard-setting body composed mainly of farmers, crofters and key industry members.	9. Standards set by farmers and crofters - The assurance standards are set by a standard-setting body composed mainly of farmers, crofters and key industry members. I am aware of this	9. Standards set by farmers and crofters - The assurance standards are set by a standard-setting body composed mainly of farmers, crofters and key industry members. I was unaware of this
10. Animal Welfare – The wellbeing and welfare of stock, and the 5 freedoms of animal welfare are the guiding principles of all the assurance schemes.	10. Animal Welfare – The wellbeing and welfare of stock, and the 5 freedoms of animal welfare are the guiding principles of all the assurance schemes. I am aware of this	10. Animal Welfare – The wellbeing and welfare of stock, and the 5 freedoms of animal welfare are the guiding principles of all the assurance schemes. I was unaware of this
11. Environmental – QMS actively promote the low impact of Scotch Red meat on the environment and the importance of red meat to the landscape and carbon cycle in Scotland.	11. Environmental – QMS actively promote the low impact of Scotch Red meat on the environment and the importance of red meat to the landscape and carbon cycle in Scotland. I am aware of this	11. Environmental – QMS actively promote the low impact of Scotch Red meat on the environment and the importance of red meat to the landscape and carbon cycle in Scotland. I was unaware of this
12. Marketing activities - e.g. TV, radio, press/posters/social media, that raise the profile of the Scotch beef, Scotch lamb, and Specially Selected pork brands.	12. Marketing activities - e.g. TV, radio, press/posters/social media, that raise the profile of the Scotch beef, Scotch lamb, and Specially Selected pork brands. I am aware of this	12. Marketing activities - e.g. TV, radio, press/posters/social media, that raise the profile of the Scotch beef, Scotch lamb, and Specially Selected pork brands. I was unaware of this
13. Access the most up to date information - On market developments, market prices, industry events, ongoing programme updates, and more.	13. Access the most up to date information - On market developments, market prices, industry events, ongoing programme updates, and more. I am aware of this	13. Access the most up to date information - On market developments, market prices, industry events, ongoing programme updates, and more. I was unaware of this
14. A brand that is recognised and welcomed by processors and retailers	14. A brand that is recognised and welcomed by processors and retailers I am aware of this	14. A brand that is recognised and welcomed by processors and retailers I was unaware of this