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"What Is It and Why Do I Care?"

This is a brand new game for CISO/Security Vendor Relationship Podcast where we ask vendors to submit the best explanation of their category and what makes them unique. We’ll match companies in similar categories, and then host David Spark will read the explanations ("What is it?:) and the differentiators ("Why do I care?") to the CISOs without revealing the names of the companies or the people who sent in the submission. If the CISOs pick either response as their favorite, Spark will then reveal the names of the winners, but not the losers.

We’re looking forward to lots of security vendors participating in “What Is It and Why Do I Care?” It’s a fun risk-free way to try out your pitch and potentially get some kudos for your savvy skills explaining your technology.

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* 1. What’s your category? (Be general. We’re trying to match you to similar companies.)

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* 2. Explain your category (25 words. E.g., if your category is “firewalls” then explain what a firewall is in 25 words or less.)

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* 3. What differentiates your business? Why should a CISO care? (25 words)

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* 4. Who are you?

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