Digital Transformation Study 2023

Pre-screener to be considered

SIS Research is conducting compensated triad interviews with IT professionals.

We are providing a $250 compensation if you qualify, are selected, and successfully complete an approximately 90-minutes video Zoom interview.

We are interested in understanding your opinions on digital transformation projects. This lively conversation is confidential and for research purposes only.

If you are interested, we would first like to see if this project is a fit. Please answer a few pre-screening questions below to be considered:

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* 1. Contact Information

First + Last Name

Company

Link to Linkedin or another open social media profile (mandatory - for verification purposes only)

City/Town

State/Province

Country

Email Address

Phone Number

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* 2. How many market research sessions, group discussions, focus groups, or in-home visits have you participated in within the last 3 months?

0 - 3

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* 3. Have you participated in any consumer research in the past 12 months?

If yes, what was it about?

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* 4. Do you or any of your immediate family (spouse, parents, brothers, sisters, children) or close personal friends work in any of the following industries or professions?

Market research, user experience research, advertising, marketing, public relations, sales or promotion

Radio, TV, newspapers, magazines

Government

None of the above

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* 5. What is your employment status?

Full time employee (working 30 or more hours per week)

Part time employee (working less than 30 hours per week)

Self Employed

Unemployed

Homemaker

Student

Retired

Other

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* 6. How old are you?

18 years or younger

19-25

26-40

40-55

56-65

66+

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* 7. What gender are you?

Male

Female

Non-binary

Prefer not to respond

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* 8. Which of the following best describes your company’s primary industry?

Construction

Manufacturing

Petroleum

Retail/E-commerce

Software (including software as a service, web and mobile)

IT consulting

Banking / Finance

Healthcare / Medical

Insurance

Pharmaceuticals

Utilities

Advertising

Agriculture, Forestry, Fishing and Hunting

Arts, Entertainment, and Recreation

Consulting (non-IT)

Design

Education

Marketing

Real Estate and Rental and Leasing

Transportation and Warehousing

Wholesale

Government

Publishing / Media

Non-profit

Other (please specify)

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* 9. What is the name of the company you currently work for?

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* 10. How many people are currently employed by your company?

Less than 200

Between 200 and 500

More than 500

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* 11. Has your company recently undergone or is currently undergoing a Digital Transformation project? By Digital Transformation we mean the optimization of existing business with the help of digital technology through data, in order to improve the customer experience or create new business.

Just started / in the middle of a Digital Transformation project

We are in the delivery phase of a Digital Transformation project

Finished a Digital Transformation project 0-6 months ago

Finished a Digital Transformation project 7+ months ago

I am not sure

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* 12. Were you a part of the team that devised, implemented or executed the Digital Transformation project?

Yes

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* 13. What are the goals and expected outcomes of the Digital Transformation project?

Customer experience improvement

Product and service innovation

Business process efficiency

Organizational culture and employee experience improvement

Other (please specify)

I am not sure

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* 14. Please describe the Digital Transformation project in more detail, in terms of the goals and expected outcomes?

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* 15. Which of the following best describes your involvement with the digital transformation project?

I was the primary owner of how this involvement was implemented in my organization

I was actively involved with the implementation and management of Digital Transformation related data solutions

I was one of the key decision makers of how this task is implemented in my organization

I executed on the strategic side of project, but had no impact on how it was implemented in my organization

I worked on the strategic implications of this project

I worked with a strategy holder such as the IT director/ CTO, Chief Data Officer, Chief Analytics Officer or Chief Digital Officer to devise this project

I played multiple roles that included decision making and implementation

I know of a project but did not directly work on it

I was not involved in this

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* 16. How many Digital Transformation projects have you been a part of with your current employer?

None

1-2

3-10

10+

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* 17. Which of the following best fits your professional title:

Business Analyst

Business intelligence engineer

Business intelligence consumers

Data architect

Data engineer

Database administrator

Data steward

Data analyst

Data officer

Data scientist

Solution architect

Big data resource manager

Business intelligence engineer

IT director/ CTO

Chief Data Officer

Chief Analytics Officer

Chief Digital Officer

None of the above

Other (please specify)

20% of survey complete.