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Market Research:
Podcasts for Local Councils' Communication
We would love to know what you think about councils using podcasts to engage with residents and to keep them informed about community affairs.
Thanks in advance for your time in answering these 10 questions.
*
1.
How often does your council currently communicate with residents?
(Required.)
Daily
Weekly
Monthly
Quarterly
Annually
2.
What communication methods does your council currently use? Select all that apply.
Newpapers
Social media posts
Website updates
Public meetings
Email
Printed Flyers
Podcasts (video and audio)
3.
How effective do you find your current communication methods at engaging hard to reach residents?
Very Effective
Effective
Neutral
Ineffective
Very Ineffective
4.
If you're a podcast listener, please tell us your favourite podcast.
5.
How often do you listen to podcasts?
Daily
Weekly
Not regularly
I've never listened to a podcast
6.
How familiar are you with councils using podcasts to communicate with residents?
Very Familiar
Familiar
Neutral
Unfamiliar
Very Unfamiliar
7.
Do you think podcasts could be an effective way for your council to communicate with residents?
Strongly Agree
Agree
Neutral
Disagree
I don't have enough knowledge to have an opinion on this
8.
What potential challenges do you foresee in using podcasts for council communication?
Technical know-how
Lack of audience
Time investment
Budget constraints
Content creation/ideas
Other (please specify)
9.
What subjects do you think would be best to cover in a council podcast?
Community Spotlight
: Feature a different part of town, local business, or charity/non-profit in each episode. Discuss their history, what they offer to the community and ways residents can get involved or support them.
Meet Your Councillors
: Introduce residents to their local councillors. Each episode could focus on one member, discussing their role, responsibilities, vision for the community and ways residents can connect with them.
Local Events and Activities
: Provide updates on upcoming community events, such as festivals, council meetings, and recreational activities. Encourage residents to participate and share stories from past events.
Public Services and Initiatives
: Discuss the various services provided by the council, including roads, waste management, public safety, benefits and social care. Highlight new initiatives or improvements, and inform residents about how they can access these services.
Environment and Sustainability
: Explore local environmental issues and sustainability initiatives. Topics could include waste reduction strategies, green energy projects, conservation efforts and tips for residents to live more sustainably.
10.
Would you be open to exploring more about podcasts as a communication tool in the future?
Yes
No
Maybe