What does successful interaction between the media and wineries look like? What are the do’s and don’ts? Do you really need a PR firm to put your brand and wines in front of the media? Should you email, phone, or text a journalist when you are ready to contact them? To answer these and other questions, we will be joined by Wine Spectator’s Senior Editor and Napa Bureau Chief MaryAnn Worobiec. MaryAnn joined Wine Spectator in 1997 and has moved up the journalistic ladder watching the publication stay true to its mission of serving wine lovers while adjusting to new media and publishing realities of an Internet age. MaryAnn will discuss her role at the Wine Spectator, offer advice on how to effectively reach out to writers, editors and the media, and take your questions.
