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Introduction

PeakSpan Capital and Ibbaka are conducting their second annual to better understand current and go-forward expectations for Net Revenue or Net Dollar Retention (NRR or NDR) and the actions that drive improvement. This is a follow up from the 2023 survey (available here). The information will be used to help companies benchmark and adopt best practices.

Ibbaka offers a free NRR Diagnostic Service for companies interested in benchmarking themselves.

PeakSpan Capital is a growth equity firm based in New York City and San Mateo. Having partnered with over 40 high-growth software businesses and with $1.5B+ in AUM, PeakSpan’s mission is to be the partner of choice for growth-stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes. PeakSpan combines deep domain expertise within a select number of themes with a proprietary technology platform providing visibility into company and market performance to help disruptive entrepreneurs drive resilient, risk-adjusted value creation. To learn more about PeakSpan Capital and its portfolio, please visit www.peakspancapital.com.

Ibbaka is the provider of the Ibbaka Valio pricing and customer value management platform and NRR Analyze, a web service for analyzing how different factors contribute to NRR and calculating trends.

Contact info@ibbaka.com for more information.

All results will be kept confidential and will not be shared. If you are interested in receiving a summary of the report, please provide your email at the end of the survey.

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* 1. What do you target? (Pick all that apply)

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* 2. Six Growth MotionsWhat is your primary growth motion (most companies have a lead growth motion and many have one or two additional supporting growth motions)

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* 3. What is your package architecture?

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* 4. What was your NRR in the previous fiscal year? If there has been no change year-to-year then NRR was 100%. If recurring revenues went down 5% then NRR was 95% (this could be the result of churn or shrinkage). If there was a 5% increase then NRR was 105% (this could be a result of upsell, cross sell, or growth in package).

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* 5. What is your target NRR for the current fiscal year?

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* 6. What was your revenue churn in percent in the previous fiscal year?

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* 7. What is your expected revenue churn this fiscal year?

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* 8. Which of the six NRR factors is most important to you?

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* 9. How confident are you that you will meet your NRR target this year?

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* 10. Who is responsible for achieving NRR targets?

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* 11. What SaaS vertical do you operate in?

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* 12. What pricing metrics do you use? (Check all that apply)

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* 13. What is your role?

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* 14. What is your company's Annual Recurring Revenue (12 month forward)

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* 15. Professional services revenues are what percent of subscription revenues?

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* 16. What ideas or comments do you have on NRR? You can ask questions too.

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* 17. If you would like a report on this survey, please provide your business email.

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