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Inner Strength i5 Framework

This assessment is designed to help us identify the skills in today's communication practitioners against the Inner Strength i5 Framework.

You should answer the questions based on your skills.

The self-assessment takes five minutes to complete and helps identify areas of strength and opportunities for improvement.


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* 1. IMPLEMENT: A strategic communication professional must be able to implement programs. Please rate your strengths based on the following questions

  Needs Improvement  Average Good Very Good Excellent N/A
I am a strong writer who takes complex content and makes it simple, clear and concise
I am a project manager who delivers on time and on budget
I am a technically competent communicator who has good working knowledge of email, MS Office applications, the internet/intranet and and other digital communication tools
I am a creative thinker who has a good eye for design
I am a decision maker who can choose the right media (email, video, brochures) to get the job done

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* 2. INTERACT: Interaction is about building relationships. Please rate your strengths against the following factors.

  Needs Improvement Average Good Very Good Excellent N/A
I am a relationship builder who regularly connects with others in the organization for insights and advice
I am an organizational navigator who knows who to contact in the organization for expertise
I am a good listener who regular consults with employees to understand their needs
I am an analyst who regular conducts polls and surveys to understand employee sentiment
I am an expert who is often consulted with for advice

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* 3. INTEGRATE: A strategic communication professional helps connect the dots between the organization and its people. Please rate your strengths based on the following questions.

  Needs Improvement Average Good Very Good Excellent N/A
I am a strategic thinker who connects company intentions clearly to what employees need to do to deliver
I am an advisor who often points out when there are disconnects in what the organization says versus what it does
I am a collaborator who brings the right people to the table to contribute to business solutions
I am a coordinator who connects the dots on a variety of an initiatives and encourages team members to work together
I am a storyteller who connects people with purpose by bringing company stories to life

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* 4. INFLUENCE: The power of a strategic communication professional is not in creating communication but in influencing how people and leaders in the organization communicate. Please rate your strengths based on the following:

  Needs Improvement Average Good Very Good Excellent N/A
I am a communication expert to peers and colleagues within the organization
I am a trusted advisor who provides insights and coaching to executives
I am a strong writer of key messages that are read, understood and acted upon
I am an influencer who provides content to peers and leaders that can be consistently shared
I am a team leader who knows how to focus on strategy while the team focuses on deliverables

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* 5. IMPACT: A strategic communication professional has real impact on the organization and how it functions. Please rate your strengths on the following questions.

  Needs Improvement Average Good Very Good Excellent N/A
I am a curious explorer who always asks “What does business success look like?” during a briefing
I am a planner who creates communication plans to support critical business initiatives
I am a problem-solver who uses communication expertise to solve business problems
I am a consultant who always debriefs after a project and provides future recommendations
I am an advocate who understands the business enough to prioritize work accordingly

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* 6. What are your strengths?

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* 7. What needs improvement?

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* 8. Any other comments?

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* 9. DEMOGRAPHICS: What is your age? 

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* 10. DEMOGRAPHICS: Please describe your position

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* 11. DEMOGRAPHICS: What best describes your role?

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* 12. DEMOGRAPHICS: Please select the geographic region where you live and do most of your work.

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* 13. Please provide your name and email.

0 of 13 answered