Baseline Sales Data SCBG

Grant Sales Data

*Please provide any available and relevant information*

MWC is required to report the baseline sales determined by 11/1/2018 and will determine the sales increase from $baseline to $SCB impacted sales through August 2019. MWC will report the overall increase in sales by %, (and regional impacts of MI, IL, and D.C.) from August 2019 to the end of the grant term, as result of marketing and/or promotion activities.

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* 1. Please provide overall wine sales August 2018 and August 2019.

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* 2. Please provide data for wine sales to Illinois for August 2018 and August 2019.

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* 3. Please provide data for wine sales to Washington D.C. for August 2018 and August 2019.

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* 4. Please provide tasting room traffic and sales information for the 1st, 2nd, 3rd, and 4th week in August 2019.

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* 5. Please provide tasting room traffic and sales information for the 1st, 2nd, 3rd, and 4th week in September 2019.

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* 6. Please provide DTC sales information for the 1st, 2nd, 3rd, and 4th week in August 2019.

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* 7. Please provide DTC sales information for the 1st, 2nd, and 3rd week in September 2019.

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* 8. Have you experienced a pronounced increase in sales any month this year? Please list the month(s).

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* 9. Do you believe the Michigan Wine Collaborative to have affected your sales via marketing and promotional efforts or otherwise? Please provide as much or as little information as available.