The Everygirl Reader Survey - Summer 2022
Hi Everygirl readers! We want to hear from you and what you want more or less of from The Everygirl. Complete our survey for a chance to win one of ten $20 Starbucks gift cards.
1.
Enter your email to be entered to win one of ten $20 Starbucks gift cards! (not required)
*
2.
How old are you?
(Required.)
younger than 21
21-25
26-30
31-35
36-40
41-45
46-50
51-55
56+
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3.
Which category best describes you? (select all that apply)
(Required.)
American Indian or Alaska Native
Asian or Asian American
Black or African American
Hispanic, Latino or Spanish origin
Middle Eastern or North African
Native Hawaiian or other Pacific Islander
White or Caucasian
Another race, ethnicity, or origin
Prefer not to answer
*
4.
What is your gender?
(Required.)
Female
Male
Transgender
Non-binary
Other
Prefer not to answer
*
5.
What is your relationship status?
(Required.)
Single
In a Relationship
Engaged
Married
Separated or Divorced
Widowed
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6.
In which region of the United States do you live?
(Required.)
1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)
2. Middle Atlantic (New York, New Jersey, Pennsylvania)
3. East North Central (Ohio, Indiana, Illinois, Michigan, Wisconsin)
4. West North Central (Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas)
5. South Atlantic (Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida)
6. East South Central (Kentucky, Tennessee, Alabama, Mississippi)
7. West South Central (Arkansas, Louisiana, Oklahoma, Texas)
8. Mountain (Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada)
9. Pacific (Washington, Oregon, California, Alaska, Hawaii)
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7.
Which type of location best describes where you live?
(Required.)
Urban
Suburban
Rural
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8.
What is your educational background?
(Required.)
No college
Some college
Bachelors Degree
Masters Degree
Other (please specify)
*
9.
Which of the following categories best describes your employment status?
(Required.)
Employed, working full-time
Employed, working part-time
Self Employed
Not employed, looking for work
Not employed, NOT looking for work
Retired
Student
Disabled, not able to work
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10.
Which of the following best describes the industry you work in?
(Required.)
Advertising
Agriculture
Airlines & Aerospace (including Defense)
Automotive
Business Support & Logistics
Construction, Machinery, and Homes
Education
Creative
Entertainment
Finance & Financial Services
Food & Beverages
Government
Healthcare & Pharmaceuticals
Insurance
Hospitality
Manufacturing
Law
Nonprofit
Retail
Real Estate
Marketing & PR
Telecommunications, Technology, Internet & Electronics
Transportation & Delivery
Media
Utilities, Energy, and Extraction
*
11.
What is your individual income?
(Required.)
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up
*
12.
What is your total household income?
(Required.)
no change
Less than $50,000
$50,000 to $100,000
$100,000 to $200,000
$200,000 to $300,000
$300,000+
*
13.
What is your current living situation?
(Required.)
Rent alone
Rent with significant other
Rent with roommate(s)
Own alone
Own with significant other
Own with roommate(s)
School housing
Living at parents/relatives/etc.
Other (please specify)
14.
What do you do to support your financial health? (check all that apply)
Use a 401k/IRA
Work with a financial planner
Use a budgeting service
Traditional savings account
Actively invest
Other (please specify)
*
15.
How often do you visit theeverygirl.com?
(Required.)
Multiple times a day
Once a day
2-3 times a week
Once a week
Every once in a while
I never visit the site
This is my first time here!
16.
How would you describe The Everygirl brand to your friends?
*
17.
How do you read The Everygirl?
(Required.)
Mobile phone
Tablet
Computer
Other (please specify)
*
18.
What channels do you most frequently consume The Everygirl content? (check all that apply)
(Required.)
Website - www.theeverygirl.com
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
Other (please specify)
*
19.
What sections are your favorite to read? (check all that apply)
(Required.)
Career
Finance
Fashion
Beauty
Home
Wellness
Sex & Relationships
Culture (pop culture, books, netflix, etc.)
Travel
Tech Backgrounds
News/Current Events
Other (please specify)
20.
What is The Everygirl doing right?
21.
What do you wish The Everygirl was doing more of?
22.
What topics/types of stories would you like to see more often on The Everygirl?
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23.
How likely are you to recommend The Everygirl to a friend?
(Required.)
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
*
24.
What other lifestyle media sites do you regularly read/follow?
(Required.)
25.
How often do you engage with The Everygirl's content on Instagram?
Every day
Multiple times a week
About once a week
Every once in a while
Rarely or never
*
26.
How often would you want to receive newsletters from The Everygirl?
(Required.)
Daily
A few times a week
Once a week
Every now and then
Never
27.
What fashion content would you like to see more of?
Trend reports
Styling articles
Capsule wardrobes
Editor reviews
Other (please specify)
28.
How would you define your personal style?
Classic
Trendy
Neither
*
29.
How much would you be willing to spend on a trendy piece of clothing?
(Required.)
Less than $50
$51 - $100
$101 - $150
$150+
*
30.
If you were looking for a new pair of jeans, what’s the most you would spend on them?
(Required.)
Less than $50
$51 - $100
$101 - $150
$150+
*
31.
Where do you prefer to shop online for clothing? (check all that apply)
(Required.)
Nordstrom
Shopbop
Revolve
Madewell
J.Crew
Abercrombie & Fitch
Zara
H&M
Everlane
Other (please specify)
*
32.
Where do you prefer to shop online for beauty products? (check all that apply)
(Required.)
Sephora
Ulta
Amazon
Dermstore
Nordstrom
Target
Brand Websites (www.Fenty.com, www.SummerFridays.com, etc.)
Other (please specify)
33.
What beauty stories are you most interested in? (check all that apply)
Skincare
Hair
Makeup
Product Reviews
Nail Inspiration
Other (please specify)
34.
Name a celebrity you follow and enjoy copying their style or beauty tips:
*
35.
What streaming services do you currently use? (check all that apply)
(Required.)
Netflix
Hulu
Apple TV
Disney Plus
HBO Max
Peacock
Amazon Prime
Other (please specify)
36.
What book genres do you read? (check all that apply)
Fiction
Nonfiction
Romance
Rom-Com
Fantasy
Historical Fiction
Young Adult
Science Fiction
Thriller
Horror
Biographies
37.
Do you have a Kindle?
Yes
No
38.
Where do you buy books from?
39.
What types of home items do you need help shopping for? (check all that apply)
Furniture
Pillows and decor
Artwork and mirrors
Lighting
Rugs
Bedding
Kitchen and dining
Bath
Storage
Outdoor
Other (please specify)
40.
Where do you typically shop for home decor?
41.
How do you shop for groceries?
Shop myself
Use a local delivery service
Subscription service and/or meal kit
Take out forever!
42.
On average, what do you spend the most on for fun each month?
Food and beverage
Clothing
Beauty
Travel
Workout classes
Experiences
Home purchases
43.
If you drink alcohol, what beverages do you consume? (check all that apply)
Beer
Wine
Hard seltzer/mixed beverages
Hard liquor
Sparkling wine
I don’t drink
44.
What non-alcoholic beverages do you consume on a regular basis? (check all that apply)
Coffee
Tea
Soda
Sparkling water
Flavored water
Juice
Sports drink (Gatorade, Body Armor, etc.)
45.
How many subscription services do you subscribe to monthly?
0
1-2
3-4
5-6
7+
46.
Which category of wellness are you most interested in?
Nutrition
Fitness
Mental health
Reproductive health
Hormonal health
Supplements
47.
What is your main health goal for the rest of 2022?
Eat healthier
Exercise more
Stress less
Heal gut health
Balance hormones
Get better/more health
Improve body image
Other (please specify)
48.
What trending wellness topic are you interested in learning more about? (check all that apply)
Manifesting
Journaling
Meditation
Intuitive eating
Weight loss
Pelvic floor health