HVAC Marketing Insights

We would like to learn a little more about you and your company to help in ensuring that what we write is of benefit to you.

All input is confidential. And if you'd like to contribute, have your company (or initiative) featured, or have something you'd like us to cover, email David Gordon at dgordon@channelmkt.com. (HVACRTrends is a service of Channel Marketing Group.)

Question Title

* What is the title of your lead marketing person?

Coordinator

Specialist

Manager

Director

Vice President

Chief Marketing Officer

None of the above

Question Title

* How many people are in your marketing department?

1-2

3-4

Part-time (dedicated person)

Part-time (in addition to other role in company)

Outsourced

Question Title

* What are you your company's sales?

< $25M

$26 - 99M

$100 - 249M

$250 - 499M

$500+M

Question Title

* How do you determine your marketing budget?

Set budget at the beginning of the year

Only what we can get from manufacturers (BDF, MDF, Co-op)

Don't have a budget, spend as needed or opportunities arise

Other (please specify)

Question Title

* What is included in your marketing budget? (Check all that apply.)

Advertising media – Newspaper/magazine

Advertising media – Radio

Advertising media – TV/cable/streaming/video

Collateral – business cards, letterhead, envelopes, etc.

Creative Services – design, writing/content, videography/editing

Digital advertising

Digital signage for counters

Direct Mail

Directories – online/printed business/service provider directories

Events – counter days, customer training/appreciation

Home Shows

Merchandising/Signage/Displays

Printing (for marketing)

Promotions (vendor, company)

Promotional Items – giveaways/swag/imprinted items

Research

Marketing Tools (e.g. Adobe Creative Cloud, Canva, Survey Monkey, MailChimp etc.

SEO/SEM

Social media advertising

Sponsorships ¬¬– programs, events, schools, community events, etc.

Website – design, content development

Other (please specify)

Question Title

* What are your current marketing challenges?

Branding

Content marketing – developing

CRM – using effectively

Data & Analytics – obtaining and analyzing

E-Commerce – developing/launching

E-commerce – increasing usage

Lead Generation

Measuring marketing effectiveness

Product Data – acquiring, updating

Social Media – using effectively

Website – design, content development

Other (please specify)

Question Title

* In what associations, organizations, or unions do you participate?

ACCA (Air Conditioning Contractors of America)

ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)

DBIA (Design-Build Institute of America)

HARDI (Heating, Air-conditioning and Refrigeration Distributors International)

HRAI (Heating, Refrigeration and Air Conditioning Institute)

NITC (National Inspection Testing and Certification Corporation)

PHCC (Plumbing-Heating-Cooling Contractors Association)

Question Title

* What marketing/PR/communication topics would you like us to share insights on?

Question Title

* Thank you for your input. If you would like to enter to win a free hour of consulting time from Katrina, please provide your email address (and having worked with her over the years ... I know you'll find the time beneficial.)

Again, if you would like to contribute, have your company (or initiative) featured, or have something you'd like us to cover, email David Gordon at dgordon@channelmkt.com. (HVACRTrends is a service of Channel Marketing Group.)