ICTC - Marketing Effectiveness Survey Question Title * 1. What is your gender? Male Female Question Title * 2. What is your student classification? High School Adult Question Title * 3. Which ICTC campus are you currently enrolled and taking classes? Muskogee Sallisaw Stilwell Tahlequah Adult Health Careers Question Title * 4. What type of ICTC course are you currently taking? Full-time, day career major Short-term, evening course Online course Question Title * 5. If you read the newspaper, do you primarily read a hard copy, read it online, or read both? I don't read the newspaper Read online Read hard copy Read both Question Title * 6. If you answered yes to the question above, which newspaper(s) do you read most? (Check all that apply) Muskogee Phoenix Tulsa World Daily Oklahoman USA Today Other (please specify) Question Title * 7. Do you listen to commercial radio at least once per week? Yes No Question Title * 8. If yes, which radio station(s) do you listen to most? (Choose all that apply) 92.9 Bob FM 96.5 FM - The Mix 97.1 FM - The Sports Animal 97.9 FM - KZBB 101.7 - KTFX 102.1 - KEOK 104.5 FM - The Edge 106.9 FM - KHits Magic 107.9 FM Other (please specify) Question Title * 9. Do you own a "Smart Phone"? Yes No Question Title * 10. If yes, which services can you access through your smart phone? (Choose all that apply) Texting Data/Internet Third Party Applications Question Title * 11. What social media accounts do you have? (Check all that apply) Facebook Twitter Instagram YouTube Pinterest LinkedIn SnapChat I don't have a social media account Other (please specify) Question Title * 12. When it comes to ICTC advertising, which of the following have you seen or heard? Newspaper Ad Brochure Billboard Ad Radio Ad Class Schedule in Mail Other (please specify) Question Title * 13. If you've used the ICTC web site, please tell us what you think. Never used web site I've used the web site, and I find it easy to navigate. I've used the web site, and I find it difficult to navigate. Do you have any suggestions that could make our web site better? Question Title * 14. What was your primary purpose for using the ICTC web site? Explore ICTC course offerings Enroll and/or complete student registration Check out employment opportunities General browsing Have not used the ICTC web site Other (please specify) Question Title * 15. Why did you enroll at ICTC? (Primary Reason) Fits in my career plans To learn a new skill To upgrade an existing skill (professional development) My friend(s) encouraged me to My parent(s) encouraged me to My high school counselor advised me to Wanted to explore career options Other (please specify) Question Title * 16. What are your plans after you leave and/or graduate from ICTC? Use ICTC training to get a job Attend college or university Work in the ICTC career area while attending college Get a job in field separate from ICTC career area Continue education elsewhere Enter the military Other (please specify) Question Title * 17. Which of the following ways would you prefer for ICTC to reach you with a promo message? (Check all that apply) E-Mail Text Phone Call Newspaper Radio Facebook Direct Mail Question Title * 18. To better assist ICTC in measuring our marketing effectiveness, please provide the following information: Name: Email Address: Phone Number: Thank you for your participation! Done