2024 Sip magazine survey

We want to hear from you!

Your feedback is important to us as we plan upcoming issues of Sip magazine. In an effort to make sure that you have all you need for your next Ohio winery visit, Great Lakes Publishing, the publisher of Sip, is conducting this short survey about the magazine’s content and usability.

Our goal is to provide readers with all of the information and tools you need to experience all that Ohio wines and wineries have to offer, along with places to visit along the way, dining, lodging and more!

The survey will take only 8 minutes to complete and will automatically enter you to win the Sip Reader Survey Sweepstakes, where 3 lucky respondents will win an Ohio wine gift basket, valued at more than $150 each.

Thank you for your participation!

Question Title

* 1. How did you receive the 2024 Sip magazine?

Requested online or by phone

Picked up at a winery

Picked up at a Travel Information Center

Picked up at another location

Viewed online version

Other (please specify)

Question Title

* 2. How long have you been a reader of Sip magazine?

One year

Two years

Three years

Four years

Five or more years

Question Title

* 3. How many other people (besides you) have read or looked through your copy of Sip magazine?

No one else read it

1 person

2 people

3 people

4 people

5 people

More than 5 people

Question Title

* 4. How much time did you spend reading the articles in Sip magazine?

Less than 10 minutes

11-20 minutes

21-30 minutes

31-40 minutes

More than 40 minutes

Question Title

* 5. Did you/do you plan to save your copy of Sip magazine?

Yes

Question Title

* 6. How long do you plan to save your copy of Sip magazine?

Less than a month

1-5 months

6 months or longer

Question Title

* 7. Have you used the Ohio Wine Guide in Sip magazine to navigate to different wineries?

Yes

Question Title

* 8. How would you rate Sip magazine overall?

Excellent

Very Good

Good

Fair

Poor

Question Title

* 9. Please share your general impressions of Sip magazine based on the following attributes.

	Excellent	Very Good	Good	Fair	Poor
Attractiveness of cover	Attractiveness of cover Excellent	Attractiveness of cover Very Good	Attractiveness of cover Good	Attractiveness of cover Fair	Attractiveness of cover Poor
Educational / informative	Educational / informative Excellent	Educational / informative Very Good	Educational / informative Good	Educational / informative Fair	Educational / informative Poor
Interesting stories	Interesting stories Excellent	Interesting stories Very Good	Interesting stories Good	Interesting stories Fair	Interesting stories Poor
Usefulness of map and winery listings	Usefulness of map and winery listings Excellent	Usefulness of map and winery listings Very Good	Usefulness of map and winery listings Good	Usefulness of map and winery listings Fair	Usefulness of map and winery listings Poor
Overall design/layout	Overall design/layout Excellent	Overall design/layout Very Good	Overall design/layout Good	Overall design/layout Fair	Overall design/layout Poor
Advertising content	Advertising content Excellent	Advertising content Very Good	Advertising content Good	Advertising content Fair	Advertising content Poor
Number of stories	Number of stories Excellent	Number of stories Very Good	Number of stories Good	Number of stories Fair	Number of stories Poor
Number of photos	Number of photos Excellent	Number of photos Very Good	Number of photos Good	Number of photos Fair	Number of photos Poor
Number of advertisements	Number of advertisements Excellent	Number of advertisements Very Good	Number of advertisements Good	Number of advertisements Fair	Number of advertisements Poor
Paper quality	Paper quality Excellent	Paper quality Very Good	Paper quality Good	Paper quality Fair	Paper quality Poor
Printing quality	Printing quality Excellent	Printing quality Very Good	Printing quality Good	Printing quality Fair	Printing quality Poor

Question Title

* 10. Please rank the following editorial topics in order of importance or interest to you.

	Very Important	Somewhat Important	Impartial/No opinion	Not at all important
Ohio winemaker's profiles	Ohio winemaker's profiles Very Important	Ohio winemaker's profiles Somewhat Important	Ohio winemaker's profiles Impartial/No opinion	Ohio winemaker's profiles Not at all important
Food and wine pairings	Food and wine pairings Very Important	Food and wine pairings Somewhat Important	Food and wine pairings Impartial/No opinion	Food and wine pairings Not at all important
Recipes	Recipes Very Important	Recipes Somewhat Important	Recipes Impartial/No opinion	Recipes Not at all important
Ohio winery travel tips	Ohio winery travel tips Very Important	Ohio winery travel tips Somewhat Important	Ohio winery travel tips Impartial/No opinion	Ohio winery travel tips Not at all important
What's new at the wineries	What's new at the wineries Very Important	What's new at the wineries Somewhat Important	What's new at the wineries Impartial/No opinion	What's new at the wineries Not at all important
Touring guide (maps and listings)	Touring guide (maps and listings) Very Important	Touring guide (maps and listings) Somewhat Important	Touring guide (maps and listings) Impartial/No opinion	Touring guide (maps and listings) Not at all important
Ohio wine history	Ohio wine history Very Important	Ohio wine history Somewhat Important	Ohio wine history Impartial/No opinion	Ohio wine history Not at all important

Question Title

* 11. Would you like to suggest a story idea?

Question Title

* 12. Which of the following actions have you taken as a result of reading stories or seeing advertisements in Sip magazine?

Traveled to a destination advertised or written about

Sought more information about a destination or product

Clipped and saved items of interest

Visited an Ohio winery tasting room

Purchased Ohio wine from a winery, retailer or restaurant

Stayed at an Ohio hotel, resort or B&B

Attended an Ohio festival or event

Cooked a recipe featured in the magazine

Dined in a restaurant seen in the magazine

Visited an Ohio attraction

Visited findohiowines.com

Used the map and winery listings to plan a trip

None of the above

Question Title

* 13. If you visited an Ohio winery as a result of reading Sip, approximately how much did you spend during your visit?

$0-$25

$26-$50

$51-$75

$76-$100

$101 or more

Prefer not to answer

Question Title

* 14. What country are you from?

United States

Canada

Mexico

Other

Question Title

* 15. In which state do you reside?

Question Title

* 16. What is your zip code?

Question Title

* 17. Gender

Male

Female

Nonbinary

Question Title

* 18. How old are you?

Under 18

18-21

22-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 or older

Question Title

* 19. What is your marital status?

Single

Married

Divorced

Widowed

Question Title

* 20. How many children live in your household?

None

5 or more

Question Title

* 21. What is the highest level of education you have completed?

Some high school

High school graduate or GED

Some college

Associate degree

Bachelor's degree

Some postgraduate study

Question Title

* 22. Which of the following best describes your employment status?

Self-employed

Employed full-time

Employed part-time

Temporary worker

Retired

Stay-at-home parent

Full-time student

Temporarily unemployed

Question Title

* 23. What is your combined annual gross household income?

Under $25,000

$25,001-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$149,999

$150,000-$199,999

$200,000-$249,999

$250,000 or more

Prefer not to answer

Question Title

* 24. On average, how many times per month do you dine out in a restaurant?

None

1-3 times

4-6 times

7-9 times

10-12 times

13-15 times

16-19 times

20 or more times

Question Title

* 25. On average, how many leisure trips do you take in a year?

None

1-3

4-6

7-9

10 or more

Question Title

* 26. On average, how many business trips do you take per year?

None

1-3

4-6

7-9

10 or more

Question Title

* 27. On average, how many bottles of wine do you purchase per month?

None

1-3

4-6

7-9

10-12

13 or more

Question Title

* 28. On average, how much do you usually spend per bottle of wine?

Less than $10

$10-$20

More than $20

Question Title

* 29. Which of the following products or services do you plan to purchase in the next 12 months? Check all that apply.

Visit an Ohio winery

Purchase tickets to wine events

Purchase tickets to professional or college sporting events

Purchase tickets to music concerts or theater

Purchase antiques

Purchase jewelry or watches

Purchase home furnishings or furniture

Purchase electronics or cameras

Purchase a mobile phone

Book a vacation or travel

Stay at a hotel, resort or B&B

Purchase a boat or personal watercraft

Dine out

Entertain at your home

Question Title

* 30. Please provide your name and email address or phone number to be entered to win one of three Ohio Wines gift baskets. Winners will be contacted. Your information and survey responses will be kept confidential.