SHSMD Call for Reputation Management Reports

REPORT REQUEST

SHSMD Seeking Your Thought Leadership - Reputation Management Reports and Tools

Enhancing Public Trust and Confidence in Hospitals and Health Systems is a key tenet of the American Hospital Association’s strategic plan, which presents an opportunity to amplify the positive and counteract the negative messages, address social media misinformation and combat erosion of trust in health care. Telling the Hospital Story (THS) is an AHA initiative to reaffirm the vital role of hospitals and health systems by cutting through the negative noise to help balance the narrative and amplify the amazing work being done by hospitals and health systems across the country. See highlights of this recent work — from national advertising to earned media. The AHA has also provided the field with new, ready-to-use tools that give hospitals quick access to creative content and make it easy to engage in this important work. Additionally, the Coalition to Strengthen America’s Healthcare will boost these messages through its broader media campaign reflecting the positive role hospitals and health systems play in ensuring patient access to 24/7 care.

But how does a health care system best manage its reputation as viewed by its patients and communities served? That’s where SHSMD solution providers come in, especially those whose core business competency includes reputation management. Some of that management can focus on digital messages, feedback and ratings and other resources that might involve more detailed market research.

Our call to you for 2024 is to provide SHSMD members with tools and resources to help with Reputation Management. Please respond by October 20 and we will ask our committee to review to validate the resource is educational and meets the intention of this call.

Please submit only one report for your company.
If your report is deemed of interest to SHSMD by our review committee, we will make it available on a SHSMD web page and market it to SHSMD members.

Please supply a review copy of the report and answer the following questions by October 20.

Thank you!

Question Title

* 1. Contact Information. This should be the primary contact for the report, should SHSMD members have any questions.

First and Last name (include suffix and prefix as applicable) *

Contact Title and Organization Name *

Address 1 *

City/Town *

State/Province *

ZIP/Postal Code

Country

Email Address *

Phone Number *

Question Title

* 2. Which professionals would find this report relevant to their work? Choose ALL that apply.

Marketers and/or communicators

Strategic planners and/or business developers

Customer experience professionals

Physicians and Physician relations professionals

Nursing and other clinical care leaders

Any strategic leader in a health care setting

Other (please specify)

Question Title

* 3. Which of the following descriptors apply to the report you wish to share with SHSMD? Choose ALL that apply.

Original research conducted by our company within the past 1-2 years

Includes secondary research conducted by others

The report is not overly promotional

Comments

Question Title

* 4. What elements are covered in the report?

Implications of findings and recommendations

Tools, templates and/or how to

Detailed findings

Case examples

Representative sample for conclusions

Executive summary

Other (please specify)

Question Title

* 5. What topics are covered in the report?

Brand measurement

Findings from different population segments

Digital experience (e.g., digital front door)

Digital health experience (e.g., telehealth)

Financial experience

Communications and engagement experience

Experience with clinical care

Accessibility to care

Equity of Care

Physical environment experience

Ethnographies

Social listening

Other (please specify)

Question Title

* 6. Do you represent a minority-owned business?

Yes, please describe

Comment

Question Title

* 7. Briefly describe your report (100 words)

Question Title

* 8. How will SHSMD members benefit from this report? (100 words)

Question Title

* 9. Additional information you'd like us to know.

Thank you, your request will be reviewed and processed. Report review will be completed by mid-July.

Question Title

* 10. Please upload your report for consideration. If the upload feature does NOT work please send to Kelsey Brandon at SHSMD - kbrandon@aha.org

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Question Title

* 11. Please upload your the logo of your company which could be used on the SHSMD web page listing the report.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Question Title

* 12. Please provide a URL link to the report on your web site, if it is not password protected / does not require a login/account to view.

Question Title

* 13. If accepted by the committee, you hereby grant SHSMD the right to post this report in its entirety on the SHSMD web site for a period of one year.

Signed (type First and Last Name)

Title

Organization

Question Title

* 14. You affirm that the Report you are submitting does not infringe upon any copyright or any other right whatsoever of any other person or entity. You affirm that You have full power and authority to enter into this Agreement. You understand that this Agreement does not create any employment, agency, partnership, or co-venturer relationship between you and SHSMD of the American Hospital Association, and that this Agreement constitutes the entire Agreement between You and SHSMD of the American Hospital Association with respect to the Report and may not be modified except by written agreement of both parties.

Signed (type First and Last Name)

Title

Organization