Introduction

This brief survey, conducted by Greystone.Net and developed by MERGE on behalf of HCIC, is designed to provide insight on the state of marketing innovation across healthcare organizations across the US.

By completing this survey, healthcare marketing leaders will have the opportunity to learn how their organization’s innovation levels compare within the industry. This study will focus on the following categories:

● Experience
● Strategic marketing and brand development
● Technological advancements
● Data-driven decision making
● Health equity and community engagement.

All respondents will receive an aggregated benchmark report that will not identify individual organizations’ rankings. You may opt-in to receive a personalized view of how your organization ranked against the aggregate.

Upon completion of this 15-minute survey, participants will be entered into a raffle to win one of five $500 gift cards. Only those who enter their healthcare organization email address at the end of the survey will qualify to win. Participants will have the option of declining participation in the raffle.

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