SMF Food & Beverage Preferences Survey 2022

Thank you for participating in this survey regarding food and beverage options at Sacramento International Airport. This survey should take less than 10 minutes, and your answers are completely confidential. Your opinions are very important in helping us shape the future of the Airport’s food and beverage program.
1.Thinking about your general food and beverage preferences while at Sacramento International Airport or any other airports, please indicate how important each of the following are to you, using a scale from 1 to 5, where 1=Not at all Important and 5=Very Important. 

How important is each of the following options at airports?
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5
Food and beverage options at a range of price points
Price points for food and beverage that are similar to other airports
Food and beverage options that are similar to those at other airports
Stronger emphasis on local or regional food and beverage options vs. national brands
Stronger emphasis on national food and beverage options vs. local and regional brands
Food and beverage concessions have specific offerings for kids
Local craft beers that reflect the area or region
Farm-to-table (or farm to fork) food options
A range of food varieties, flavors, tastes
Food or beverage I cannot get in other airports (e.g. unique foods)
Value for the price paid
Food and beverage options that are vegetarian and/or vegan
Food and beverage options that are gluten free
2.Thinking about the following types of food that might be offered at Sacramento International Airport, please indicate your level of interest in each type of food based on your agreement with each statement below. 

Please use the scale from 1 to 5, where 1=Strongly Disagree and 5=Strongly Agree

I am interested in ______ being offered at Sacramento International Airport.
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5
Burgers, chicken sandwiches and fries
Pizza
Mexican
Vietnamese
Chinese
Japanese
Fried chicken
Sandwiches and soups
Salads
Italian
BBQ
Korean
Greek
Indian
Vegetarian
Vegan
Gluten free
3.Thinking about potential food and beverage establishments at Sacramento International Airport, please indicate your level of interest for each type of food or beverage location, based on your agreement with the statement below. 

Please use the scale from 1 to 5, where 1=Strongly Disagree and 5=Strongly Agree and please note:  Here and elsewhere, when ‘local’ is referred to, it means a choice or option that would be unique to the city or area that the airport is located in.

I am interested in the following food and beverage retail options being offered…
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5
National fast-food (McDonalds, Wendy’s, etc.)
Local or regional fast-food (In&Out, SqueezeBurger, etc.)
Fast casual (Chipotle, Potbelly Sandwich, Panda Express, etc., where you order from a line)
National coffee (Starbucks, Dunkin Donuts, etc.)
Local or regional coffee (Temple Coffee, Old Soul Coffee, Chocolate Fish, etc.)
National sit-down or dine in (Chili’s, Carrabba’s, etc., where you have table service)
Local sit-down, dine-in, or diner (Cafeteria 15L, Mulvaney’s B&L, Porch Restaurant, etc., where you have table service)
Cocktail lounge (more focus on alcohol, may have limited food)
Beer/Wine bar (more focus on alcohol, may have limited food)
Ice cream or other cold treats (Baskin Robbins, Smoothie King, etc.)
Bakery/pastry (Einstein Bros., Au bon Pain, Aunt Annie’s, etc.)
Local fine dining (table service with linens)
Vegetarian
Vegan
Gluten free
Airline-affiliated airport lounge (Delta Sky Club, etc.)
Airport lounge open to anyone who pays (Escape Lounges, etc.)
4.Please think about your general perceptions about airport food and beverage prices. Which of the following statements best describes your general opinion?  (Select one)
5.When purchasing coffee in the airport, which of the following best describes ­your coffee preferences? (Select one)
6.For each of the following, please indicate your indicate your level of interest for each alcoholic beverage option at Sacramento International Airport, using a scale from 1 to 5, where 1=Definitely would not purchase and 5=Definitely would purchase.

 How likely would you be to purchase each of the following items?
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5
Local or craft beer
National/global branded beer
Beer on draft
Beer in cans or bottles
Traditional cocktails
Canned cocktails
Craft cocktails
Wine (local, domestic, or international)
I do not drink alcohol
7.What one type of food (e.g. cuisine or flavors) would you most like to see in Sacramento International Airport?
8.What age group are you in?
9.Do you identify as 
10.What is your current employment status?
11.Which of the following best describes your current marital or relationship status?
12.Including yourself, how many adults over the age of 18 live in your household?
13.How many children between the ages of 0-17 live in your household?
14.What is the highest level of education you have completed?
15.What is your ethnic background? (Check all that apply)
16.Including all wage earners in your household, what is your approximate total annual household income before taxes?