Question Title

* 1. Please provide the following information so that we may contact you:

Question Title

* 2. Are you a current citizen of the USA living in the United States?

Question Title

* 3. When was the last time, if ever, you participated in a market research study and what was the topic?

Question Title

* 4. Have you ever been involved in any element of Market Research studies / groups in any way i.e. organising, viewing, Commissioning etc.?

Question Title

* 5. Can you please tell me if you / your family / a friend or someone you live with currently works in, or has ever worked in, any of the following occupations?

Question Title

* 6. With which gender do you most identify with?

Question Title

* 7. What is your age?

Question Title

* 8. What is your current working status?

Question Title

* 9. If employed, what is your Occupation & Industry?

If a student, what is your Major and level of Education?

Question Title

* 10. Approximately which of the following annual income brackets does your household fall in to?

Question Title

* 11. Which of the following best describes your marital status?

Question Title

* 12. Which of the following best describes the presence of children / life stage in your household?

Question Title

* 13. We appreciate your willingness to participate in our market research study. Before we proceed, we want to ensure transparency and inform you that as part of our analysis or research platform, we may use artificial intelligence (AI) tools as part of the project. It's important to note that no personally identifiable information (PII) will be included in the analysis or added to any AI tools, and your privacy is of utmost importance to us. Rest assured that any data collected will be handled in accordance with all relevant privacy laws and data sharing regulations, as outlined by PA Consulting and the Market Research Society (MRS). We value your trust and are committed to maintaining the confidentiality of your information. If you have any concerns or questions regarding the use of AI or data handling, please feel free to contact Researchops@paconsulting.com. Please be assured, we would ask for your explicit consent before sharing any information with external platforms.  Please confirm you are happy to proceed with the research on this basis.

Question Title

* 14. Do you have access to an unrestricted desktop or laptop with a working camera/webcam and mic that you can use for the online interview?

Do you have good internet connection at home to avoid interference during this online session?

Question Title

* 15. Which of the following devices do you personally own and use or have access to in your home? Select all that apply....

Question Title

* 16. Do you regularly use a smartphone on a daily basis?

Question Title

* 17. Which operating software does your mobile device currently use?

Question Title

* 18. Which of the following online activities do you currently do on your Laptop or Desktop computer?

Select all that apply....

Question Title

* 19. Which of the following online activities do you currently do on your Smartphone?

Select all that apply....

Question Title

* 20. If you mentioned you play music & audio, which of the following platforms do you use to play and listen to music regularly?

Select all that apply....

Question Title

* 21. If you mentioned you create and manage playlists, which of the following platforms do you use to play and listen to music regularly?

Select all that apply....

Question Title

* 22. Which of the following, if any, do you have a paid subscription for?

Select all that apply....

Question Title

* 23. For the platforms you just mentioned, on average how often do you use each of them in a typical week?

  5+ hours per week Between 1-5 hours per week Rarely use Never use
Apple Music
Spotify
Amazon Music
YouTube Music
Google Play
Sound Cloud
Audible
Tidal
Deezer

Question Title

* 24. Which, if any, of the following social media platforms do you use daily?

Select all that apply....

Question Title

* 25. How many followers, if any, do you have on each of the following platforms?

Question Title

* 26. (Curator) How many playlists, if any, do you have that you play publicly on each of the following?

Question Title

* 27. (Curator) How many saves, if any, do you have from your most popular 5 playlists, on each of the following?

Question Title

* 28. (Curator) Which, if any, social media platforms are you using to promote your playlists?

Select all that apply....

Question Title

* 29. (Curator) How many followers do you have on each of the platforms where your playlists are shared?

Question Title

* 30. (Curator) Can you tell us a little bit more about why you create and share playlists publicly?

Question Title

* 31. (Curator) Is there a specific industry that your playlists are created for / is there a purpose for your playlist?

Select all that apply....

Question Title

* 32. (Curator) Would you describe yourself as a social media influencer, or would you say you are creating playlists for your enjoyment and to share with others?

Question Title

* 33. (Curator) Which of the following music genres are the playlists you create and share?

Select all that apply....

Question Title

* 34. All Finally, are you happy to share your digital music audio username with us so that we may view your profile ahead of the research session? This will really help us to ensure we’re speaking to a wide variety of users....Please let us know your username or wait to the recruiter calls you if you prefer.

T