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* 1. How often do you eat vegan meals (even if you aren’t vegan)?

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* 2. Would you be open to trying more plant-based or vegan food? Why or why not?

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* 3. What do you associate most with vegan food (e.g., healthy, bland, expensive, trendy, sustainable)?

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* 4. What prevents you from eating vegan food more often? (e.g., taste, availability, price, lack of knowledge, habits)

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* 5. Do you think vegan food is convenient for busy lifestyles? Why or why not?

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* 6. Are there any specific ingredients or vegan alternatives you avoid? If yes, why?

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* 7. Do you feel there’s a stigma around eating vegan food? If so, what kind?

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* 8. What would make you more likely to try vegan food? (e.g., better taste, lower cost, easy access, ethical considerations)

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* 9. How old are you? (To understand generational preferences.)

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* 10. What is your dietary preference? (e.g., vegan, vegetarian, flexitarian, omnivore)

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