*1.How often do you eat vegan meals (even if you aren’t vegan)?(Required.)

*2.Would you be open to trying more plant-based or vegan food? Why or why not?(Required.)

*3.What do you associate most with vegan food (e.g., healthy, bland, expensive, trendy, sustainable)?(Required.)

*4.What prevents you from eating vegan food more often? (e.g., taste, availability, price, lack of knowledge, habits)(Required.)

*5.Do you think vegan food is convenient for busy lifestyles? Why or why not?(Required.)

*6.Are there any specific ingredients or vegan alternatives you avoid? If yes, why?(Required.)

*7.Do you feel there’s a stigma around eating vegan food? If so, what kind?(Required.)

*8.What would make you more likely to try vegan food? (e.g., better taste, lower cost, easy access, ethical considerations)(Required.)

*9.How old are you? (To understand generational preferences.)(Required.)

*10.What is your dietary preference? (e.g., vegan, vegetarian, flexitarian, omnivore)(Required.)