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Holiday Season 2024 Lancaster City Retail Survey
Please take this three minute survey to help improve merchant programming during the holidays.
*
1.
Which retail events did you particapate in during this holiday season? Check all that apply
(Required.)
Black Friday/ Mayor's Tree Lighting
Small Business Saturday
Cyber Monday
December First Friday
Lancaster Shops Late
*
2.
How would you rate your overall experience with holiday retail events in the City in 2024?
(Required.)
Poor
1 star
Fair
2 stars
Good
3 stars
Excellent
4 stars
*
3.
Do you think the holiday retail events were effectively promoted?
(Required.)
Not Effective
1 star
Neutral
2 stars
Somewhat Effective
3 stars
Very Effective
4 stars
*
4.
Did you see an increase in foot traffic during the holiday retail events?
(Required.)
Yes
No
*
5.
Did you experience an increase in retail sales during
Black Friday/Mayor's Tree Lighting
?
(Required.)
Yes
No
I did not participate in Black Friday/Mayor's Tree Lighting.
*
6.
Did you experience an increase in retail sales during
Small Business Saturday
?
(Required.)
Yes
No
I did not participate in Small Business Saturday.
*
7.
Did you experience an increase in retail sales during
Cyber Monday
?
(Required.)
Yes
No
I did not participate in Cyber Monday.
*
8.
Did you experience an increase in retail sales during
December First Friday
?
(Required.)
Yes
No
I did not participate in December First Friday.
*
9.
Did you experience an increase in retail sales during
Lancaster Shops Late
?
(Required.)
Yes
No
I did not participate in Lancaster Shops Late.
10.
Were there any challenges that your business faced during the holiday events that you would like to have addresses in future programming?
11.
Did you participate in any collaborative marketing efforts with neighboring businesses during the holiday season? If yes, please describe.
12.
What suggestions do you have for improving or expanding City holiday retail events in the future?