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General Hobby Questions

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* 1. What are your primary hobby interests? (Select all that apply)

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* 2. Which of the following terms best describes your involvement level with hobbies:

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* 3. How much do you typically spend purchasing hobby products online each year?

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* 4. Where do you normally purchase your hobby products?

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* 5. On average, how often do you visit the HorizonHobby.com website?

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* 6. Please complete this statement: "I typically visit HorizonHobby.com to ...”
(Please select all that apply)

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* 7. Which of the following online resources do you use to search for hobby product information?
(Please select all that apply)

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* 8. In addition to HorizonHobby.com what other online sites do you utilize for hobby product shopping?
(Please select all that apply)

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* 9. Which online social websites do you currently utilize?
(Please select all that apply)

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* 10. Which of the following features are important to you? Check all that apply.

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* 11. Please rank each of the following as to their importance in your online purchase decision:

  1 = No Importance 2 = Somewhat Important 3 = Very Important
Product price
Product selection
Customer service
Product support
Product availability
Brand selection
Order processing/shipping speed

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* 12. Please rate the following features of HorizonHobby.com:

  1 = Poor 2 = Below Average 3 = Average 4 = Above Average 5 = Excellent
Shopping experience
Product availability
Search capabilities
Thoroughness of production information
Product media (images/video)
Article content
Visual appeal
Ease of Navigation
Checkout
Overall experience

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* 13. Which of the of the following special offers are likely to effect your decision to purchase products online:
(Please select all that apply)

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* 14. Please let us know how you would like to receive product information on an ongoing basis.
(Select all that apply)

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* 15. Which of the following loyalty/reward program benefits would be the most appealing to you?
(Please select all that apply)

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* 16. Are you likely to recommend HorizonHobby.com to a friend for online purchases?

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* 17. Please provide any additional comments you would like to make regarding your experience with HorizonHobby.com.

Thank you for your feedback.

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