The confidence of Tory MPs and activists
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The confidence of the Prime Minister
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Ability to run good election campaigns
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A willingness to lead attacks on Labour and the Coalition's other enemies
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Fluency in economics - the big issue of the day
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Detached from the Cabinet, so able to be a cheerleader primarily for the party rather than the Coalition
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Good media skills, including stamina for days of early starts and late finishes
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Ability to raise funds
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Good relations with the biggest Tory commentators and centre right newspaper editors
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