Distinctive visual identity
Distinctive visual identity Very important
Distinctive visual identity Important
Distinctive visual identity Not important
Distinctive visual identity Not important at all
Upgrading the core product or service
Upgrading the core product or service Very important
Upgrading the core product or service Important
Upgrading the core product or service Not important
Upgrading the core product or service Not important at all
Distinctive communication
Distinctive communication Very important
Distinctive communication Important
Distinctive communication Not important
Distinctive communication Not important at all
Distinctive brand activation/promotion
Distinctive brand activation/promotion Very important
Distinctive brand activation/promotion Important
Distinctive brand activation/promotion Not important
Distinctive brand activation/promotion Not important at all
Growing distribution in existing channels
Growing distribution in existing channels Very important
Growing distribution in existing channels Important
Growing distribution in existing channels Not important
Growing distribution in existing channels Not important at all
Opening up new channels of distribution
Opening up new channels of distribution Very important
Opening up new channels of distribution Important
Opening up new channels of distribution Not important
Opening up new channels of distribution Not important at all
New packaging formats offering new benefits (e.g. Heinz upside-down ketchup)
New packaging formats offering new benefits (e.g. Heinz upside-down ketchup) Very important
New packaging formats offering new benefits (e.g. Heinz upside-down ketchup) Important
New packaging formats offering new benefits (e.g. Heinz upside-down ketchup) Not important
New packaging formats offering new benefits (e.g. Heinz upside-down ketchup) Not important at all
Core product extension (e.g. new flavours, new versions with new benefits)
Core product extension (e.g. new flavours, new versions with new benefits) Very important
Core product extension (e.g. new flavours, new versions with new benefits) Important
Core product extension (e.g. new flavours, new versions with new benefits) Not important
Core product extension (e.g. new flavours, new versions with new benefits) Not important at all
Creating social media content (e.g. on Facebook, Twitter)
Creating social media content (e.g. on Facebook, Twitter) Very important
Creating social media content (e.g. on Facebook, Twitter) Important
Creating social media content (e.g. on Facebook, Twitter) Not important
Creating social media content (e.g. on Facebook, Twitter) Not important at all