Primal Custom Apparel Survey Question Title * 1. Are you a member of a: Team Club Event Bike Shop Other Question Title * 2. What custom products have you ordered from Primal? Check all that apply: Jersey Shorts / Bibs Outerwear Accessories Lifestyle Other (please specify) Question Title * 3. How would you rate the custom ordering process with Primal (1 being the hardest, 5 being the easiest)? Question Title * 4. How would you rate the quality of the custom products you received from Primal (1 being the worst, 5 being the best)? Question Title * 5. How satisfied are you with the design of the final custom product from Primal (1 being not satisfied, 5 being extremely satisfied)? Question Title * 6. Rate the following from most important to least important when making a custom cycling apparel purchase: Very Important Fairly Important Somewhat Important Important Least Important No Opinion Design Design Very Important Design Fairly Important Design Somewhat Important Design Important Design Least Important Design No Opinion Price Price Very Important Price Fairly Important Price Somewhat Important Price Important Price Least Important Price No Opinion Timeline Timeline Very Important Timeline Fairly Important Timeline Somewhat Important Timeline Important Timeline Least Important Timeline No Opinion Philanthropic Giving Philanthropic Giving Very Important Philanthropic Giving Fairly Important Philanthropic Giving Somewhat Important Philanthropic Giving Important Philanthropic Giving Least Important Philanthropic Giving No Opinion Relationship & Customer Service Relationship & Customer Service Very Important Relationship & Customer Service Fairly Important Relationship & Customer Service Somewhat Important Relationship & Customer Service Important Relationship & Customer Service Least Important Relationship & Customer Service No Opinion Quality & Fit of Products Quality & Fit of Products Very Important Quality & Fit of Products Fairly Important Quality & Fit of Products Somewhat Important Quality & Fit of Products Important Quality & Fit of Products Least Important Quality & Fit of Products No Opinion Question Title * 7. What products would you like to see Primal offer that are not currently available? Question Title * 8. Have you ever purchased non-custom products from Primal? Yes No Other (please specify) Question Title * 9. What other cycling apparel brands do you wear? Question Title * 10. What could Primal do to improve your overall experience? Done