Go to Market Strategy - Internal Feedback Survey

Signature’s Advantage

Purpose: we are looking to learn –

About the customer:
Common pain points
Most impactful / perceived value of our product offerings

About the account manager:
How empowered our account managers feel they are to influence the buy
What our account managers need to be able to advocate for their customers and close opportunities.

Question Title

* 1. Your name

Question Title

* 2. How confident are you that your customers would recommend Signature to others?

	1	2	3	4	5	6	7	8	9	10
Please rate on a scale of 1-10	Please rate on a scale of 1-10 1	Please rate on a scale of 1-10 2	Please rate on a scale of 1-10 3	Please rate on a scale of 1-10 4	Please rate on a scale of 1-10 5	Please rate on a scale of 1-10 6	Please rate on a scale of 1-10 7	Please rate on a scale of 1-10 8	Please rate on a scale of 1-10 9	Please rate on a scale of 1-10 10

Question Title

* 3. If unlikely, why?

Question Title

* 4. What do your customers consider Signature’s biggest strategic advantage over our competitors? Please rate each on a scale of a scale of 1-10.

	1	2	3	4	5	6	7	8	9	10
Largest global network	Largest global network 1	Largest global network 2	Largest global network 3	Largest global network 4	Largest global network 5	Largest global network 6	Largest global network 7	Largest global network 8	Largest global network 9	Largest global network 10
Customer service	Customer service 1	Customer service 2	Customer service 3	Customer service 4	Customer service 5	Customer service 6	Customer service 7	Customer service 8	Customer service 9	Customer service 10
FBO quality	FBO quality 1	FBO quality 2	FBO quality 3	FBO quality 4	FBO quality 5	FBO quality 6	FBO quality 7	FBO quality 8	FBO quality 9	FBO quality 10
Dedicated account manager	Dedicated account manager 1	Dedicated account manager 2	Dedicated account manager 3	Dedicated account manager 4	Dedicated account manager 5	Dedicated account manager 6	Dedicated account manager 7	Dedicated account manager 8	Dedicated account manager 9	Dedicated account manager 10
Signature credit card	Signature credit card 1	Signature credit card 2	Signature credit card 3	Signature credit card 4	Signature credit card 5	Signature credit card 6	Signature credit card 7	Signature credit card 8	Signature credit card 9	Signature credit card 10
Real estate offerings	Real estate offerings 1	Real estate offerings 2	Real estate offerings 3	Real estate offerings 4	Real estate offerings 5	Real estate offerings 6	Real estate offerings 7	Real estate offerings 8	Real estate offerings 9	Real estate offerings 10
Pricing options	Pricing options 1	Pricing options 2	Pricing options 3	Pricing options 4	Pricing options 5	Pricing options 6	Pricing options 7	Pricing options 8	Pricing options 9	Pricing options 10
Loyalty program	Loyalty program 1	Loyalty program 2	Loyalty program 3	Loyalty program 4	Loyalty program 5	Loyalty program 6	Loyalty program 7	Loyalty program 8	Loyalty program 9	Loyalty program 10
SAF Production / Signature Renew	SAF Production / Signature Renew 1	SAF Production / Signature Renew 2	SAF Production / Signature Renew 3	SAF Production / Signature Renew 4	SAF Production / Signature Renew 5	SAF Production / Signature Renew 6	SAF Production / Signature Renew 7	SAF Production / Signature Renew 8	SAF Production / Signature Renew 9	SAF Production / Signature Renew 10
Commitment to safety / standardized safety programs across network	Commitment to safety / standardized safety programs across network 1	Commitment to safety / standardized safety programs across network 2	Commitment to safety / standardized safety programs across network 3	Commitment to safety / standardized safety programs across network 4	Commitment to safety / standardized safety programs across network 5	Commitment to safety / standardized safety programs across network 6	Commitment to safety / standardized safety programs across network 7	Commitment to safety / standardized safety programs across network 8	Commitment to safety / standardized safety programs across network 9	Commitment to safety / standardized safety programs across network 10

Other (please specify)

Question Title

* 5. How likely are the below onsite features to influence your customer’s choice to come to a Signature location? Please rate each on a scale of a scale of 1-10.

	1	2	3	4	5	6	7	8	9	10
FBO is Certified Signature	FBO is Certified Signature 1	FBO is Certified Signature 2	FBO is Certified Signature 3	FBO is Certified Signature 4	FBO is Certified Signature 5	FBO is Certified Signature 6	FBO is Certified Signature 7	FBO is Certified Signature 8	FBO is Certified Signature 9	FBO is Certified Signature 10
Handling discounts	Handling discounts 1	Handling discounts 2	Handling discounts 3	Handling discounts 4	Handling discounts 5	Handling discounts 6	Handling discounts 7	Handling discounts 8	Handling discounts 9	Handling discounts 10
Crew car	Crew car 1	Crew car 2	Crew car 3	Crew car 4	Crew car 5	Crew car 6	Crew car 7	Crew car 8	Crew car 9	Crew car 10
Onsite amenities	Onsite amenities 1	Onsite amenities 2	Onsite amenities 3	Onsite amenities 4	Onsite amenities 5	Onsite amenities 6	Onsite amenities 7	Onsite amenities 8	Onsite amenities 9	Onsite amenities 10
SAF availability	SAF availability 1	SAF availability 2	SAF availability 3	SAF availability 4	SAF availability 5	SAF availability 6	SAF availability 7	SAF availability 8	SAF availability 9	SAF availability 10
Loyalty program	Loyalty program 1	Loyalty program 2	Loyalty program 3	Loyalty program 4	Loyalty program 5	Loyalty program 6	Loyalty program 7	Loyalty program 8	Loyalty program 9	Loyalty program 10
Automated reservation handling (including confirmations)	Automated reservation handling (including confirmations) 1	Automated reservation handling (including confirmations) 2	Automated reservation handling (including confirmations) 3	Automated reservation handling (including confirmations) 4	Automated reservation handling (including confirmations) 5	Automated reservation handling (including confirmations) 6	Automated reservation handling (including confirmations) 7	Automated reservation handling (including confirmations) 8	Automated reservation handling (including confirmations) 9	Automated reservation handling (including confirmations) 10

Other (please specify)

Question Title

* 6. How well do each of the below factors influence your customer’s likelihood to choose Signature as their preferred FBO nationwide? Please rate each on a scale of a scale of 1-10.

	1	2	3	4	5	6	7	8	9	10
Overall price (Signature is the cheapest option)	Overall price (Signature is the cheapest option) 1	Overall price (Signature is the cheapest option) 2	Overall price (Signature is the cheapest option) 3	Overall price (Signature is the cheapest option) 4	Overall price (Signature is the cheapest option) 5	Overall price (Signature is the cheapest option) 6	Overall price (Signature is the cheapest option) 7	Overall price (Signature is the cheapest option) 8	Overall price (Signature is the cheapest option) 9	Overall price (Signature is the cheapest option) 10
Pricing program requirements (loyalty threshold or production gallons)	Pricing program requirements (loyalty threshold or production gallons) 1	Pricing program requirements (loyalty threshold or production gallons) 2	Pricing program requirements (loyalty threshold or production gallons) 3	Pricing program requirements (loyalty threshold or production gallons) 4	Pricing program requirements (loyalty threshold or production gallons) 5	Pricing program requirements (loyalty threshold or production gallons) 6	Pricing program requirements (loyalty threshold or production gallons) 7	Pricing program requirements (loyalty threshold or production gallons) 8	Pricing program requirements (loyalty threshold or production gallons) 9	Pricing program requirements (loyalty threshold or production gallons) 10
Loyalty program benefits	Loyalty program benefits 1	Loyalty program benefits 2	Loyalty program benefits 3	Loyalty program benefits 4	Loyalty program benefits 5	Loyalty program benefits 6	Loyalty program benefits 7	Loyalty program benefits 8	Loyalty program benefits 9	Loyalty program benefits 10
Single point of contact (Account Manager)	Single point of contact (Account Manager) 1	Single point of contact (Account Manager) 2	Single point of contact (Account Manager) 3	Single point of contact (Account Manager) 4	Single point of contact (Account Manager) 5	Single point of contact (Account Manager) 6	Single point of contact (Account Manager) 7	Single point of contact (Account Manager) 8	Single point of contact (Account Manager) 9	Single point of contact (Account Manager) 10
Signature Renew Program / Reporting	Signature Renew Program / Reporting 1	Signature Renew Program / Reporting 2	Signature Renew Program / Reporting 3	Signature Renew Program / Reporting 4	Signature Renew Program / Reporting 5	Signature Renew Program / Reporting 6	Signature Renew Program / Reporting 7	Signature Renew Program / Reporting 8	Signature Renew Program / Reporting 9	Signature Renew Program / Reporting 10

Other (please specify)

Question Title

* 7. How effective would the below tools be in your ability to increase your customer’s production and/or loyalty? Please rate each on a scale of a scale of 1-10.

	1	2	3	4	5	6	7	8	9	10
1. Membership on a Customer Advisory Panel	1. Membership on a Customer Advisory Panel 1	1. Membership on a Customer Advisory Panel 2	1. Membership on a Customer Advisory Panel 3	1. Membership on a Customer Advisory Panel 4	1. Membership on a Customer Advisory Panel 5	1. Membership on a Customer Advisory Panel 6	1. Membership on a Customer Advisory Panel 7	1. Membership on a Customer Advisory Panel 8	1. Membership on a Customer Advisory Panel 9	1. Membership on a Customer Advisory Panel 10
2. Non-fuel Services Price Discounts	2. Non-fuel Services Price Discounts 1	2. Non-fuel Services Price Discounts 2	2. Non-fuel Services Price Discounts 3	2. Non-fuel Services Price Discounts 4	2. Non-fuel Services Price Discounts 5	2. Non-fuel Services Price Discounts 6	2. Non-fuel Services Price Discounts 7	2. Non-fuel Services Price Discounts 8	2. Non-fuel Services Price Discounts 9	2. Non-fuel Services Price Discounts 10
3. Rebate/Credit with Volume	3. Rebate/Credit with Volume 1	3. Rebate/Credit with Volume 2	3. Rebate/Credit with Volume 3	3. Rebate/Credit with Volume 4	3. Rebate/Credit with Volume 5	3. Rebate/Credit with Volume 6	3. Rebate/Credit with Volume 7	3. Rebate/Credit with Volume 8	3. Rebate/Credit with Volume 9	3. Rebate/Credit with Volume 10
4. Rebate/Credit with Signature Card	4. Rebate/Credit with Signature Card 1	4. Rebate/Credit with Signature Card 2	4. Rebate/Credit with Signature Card 3	4. Rebate/Credit with Signature Card 4	4. Rebate/Credit with Signature Card 5	4. Rebate/Credit with Signature Card 6	4. Rebate/Credit with Signature Card 7	4. Rebate/Credit with Signature Card 8	4. Rebate/Credit with Signature Card 9	4. Rebate/Credit with Signature Card 10
5. Improved Loyalty/Status Program	5. Improved Loyalty/Status Program 1	5. Improved Loyalty/Status Program 2	5. Improved Loyalty/Status Program 3	5. Improved Loyalty/Status Program 4	5. Improved Loyalty/Status Program 5	5. Improved Loyalty/Status Program 6	5. Improved Loyalty/Status Program 7	5. Improved Loyalty/Status Program 8	5. Improved Loyalty/Status Program 9	5. Improved Loyalty/Status Program 10
6. Digital Storefront/Customer Insights Portal	6. Digital Storefront/Customer Insights Portal 1	6. Digital Storefront/Customer Insights Portal 2	6. Digital Storefront/Customer Insights Portal 3	6. Digital Storefront/Customer Insights Portal 4	6. Digital Storefront/Customer Insights Portal 5	6. Digital Storefront/Customer Insights Portal 6	6. Digital Storefront/Customer Insights Portal 7	6. Digital Storefront/Customer Insights Portal 8	6. Digital Storefront/Customer Insights Portal 9	6. Digital Storefront/Customer Insights Portal 10
7. Preference on real estate openings	7. Preference on real estate openings 1	7. Preference on real estate openings 2	7. Preference on real estate openings 3	7. Preference on real estate openings 4	7. Preference on real estate openings 5	7. Preference on real estate openings 6	7. Preference on real estate openings 7	7. Preference on real estate openings 8	7. Preference on real estate openings 9	7. Preference on real estate openings 10
8. Preference on SAF	8. Preference on SAF 1	8. Preference on SAF 2	8. Preference on SAF 3	8. Preference on SAF 4	8. Preference on SAF 5	8. Preference on SAF 6	8. Preference on SAF 7	8. Preference on SAF 8	8. Preference on SAF 9	8. Preference on SAF 10
9. Priority for reserving hangar space	9. Priority for reserving hangar space 1	9. Priority for reserving hangar space 2	9. Priority for reserving hangar space 3	9. Priority for reserving hangar space 4	9. Priority for reserving hangar space 5	9. Priority for reserving hangar space 6	9. Priority for reserving hangar space 7	9. Priority for reserving hangar space 8	9. Priority for reserving hangar space 9	9. Priority for reserving hangar space 10
10. SAF Book & Claim	10. SAF Book & Claim 1	10. SAF Book & Claim 2	10. SAF Book & Claim 3	10. SAF Book & Claim 4	10. SAF Book & Claim 5	10. SAF Book & Claim 6	10. SAF Book & Claim 7	10. SAF Book & Claim 8	10. SAF Book & Claim 9	10. SAF Book & Claim 10
11. Signature Apparel / Giveaways for Customer Site Visits	11. Signature Apparel / Giveaways for Customer Site Visits 1	11. Signature Apparel / Giveaways for Customer Site Visits 2	11. Signature Apparel / Giveaways for Customer Site Visits 3	11. Signature Apparel / Giveaways for Customer Site Visits 4	11. Signature Apparel / Giveaways for Customer Site Visits 5	11. Signature Apparel / Giveaways for Customer Site Visits 6	11. Signature Apparel / Giveaways for Customer Site Visits 7	11. Signature Apparel / Giveaways for Customer Site Visits 8	11. Signature Apparel / Giveaways for Customer Site Visits 9	11. Signature Apparel / Giveaways for Customer Site Visits 10

Other (please specify)

Go to Market Strategy - Internal Feedback Survey

Signature’s Advantage

Question Title

* 1. Your name

Question Title

* 2. How confident are you that your customers would recommend Signature to others?

Question Title

* 3. If unlikely, why?

Question Title

* 4. What do your customers consider Signature’s biggest strategic advantage over our competitors? Please rate each on a scale of a scale of 1-10.

Question Title

* 5. How likely are the below onsite features to influence your customer’s choice to come to a Signature location? Please rate each on a scale of a scale of 1-10.

Question Title

* 6. How well do each of the below factors influence your customer’s likelihood to choose Signature as their preferred FBO nationwide? Please rate each on a scale of a scale of 1-10.

Question Title

* 7. How effective would the below tools be in your ability to increase your customer’s production and/or loyalty? Please rate each on a scale of a scale of 1-10.

Question Title

* 8. Are there any additional product features or functionalities your customers have expressed they’d like to see us consider adding?